Design & Usability
Customization
Integrations
Features & Capabilities
Mobile Accessibility
What is Zoho Campaigns?
Zoho Campaigns is Zoho’s dedicated email marketing platform, offering users the ability to design, automate, and track email campaigns with ease. Compared to traditional email marketing tools, Campaigns stands out for its deep integration with Zoho CRM and other Zoho apps, giving businesses a seamless way to manage customer communication across platforms. From audience segmentation to compliance with GDPR, Zoho Campaigns is built to support small businesses and growing enterprises alike.
In our hands-on experience at Zenatta, we’ve found that while Zoho Campaigns offers a strong feature set, it can sometimes require troubleshooting to work around sync issues or quirks with email formatting, particularly when working with Outlook inboxes. However, for users who primarily use the Zoho ecosystem or who need native CRM-based email workflows, Zoho Campaigns is a strategic and cost-effective choice.
Why we rate it "Probably"
We chose “Probably” because Zoho Campaigns gets a lot right: the platform is easy to get up and running, offers powerful reporting (especially at the user level in CRM integrations), and consistently updates its features based on user feedback. Automations, batching, and segmented campaigns are well-executed once properly configured.
However, persistent small bugs and unreliable syncing between Campaigns and CRM are consistent frustrations. Segment data often doesn’t match perfectly between systems, and Outlook users may face rendering issues with templated emails. These limitations can create friction, especially when precise targeting and flawless execution are essential.
Pros
- Easy and fast to set up and launch campaigns
- Excellent reporting, including CRM user-level tracking
- Strong GDPR and compliance tools built-in
Cons
- Templates may render poorly, especially in Outlook
- Small, recurring bugs can disrupt campaigns
- CRM syncs and segments can be unreliable
Campaigns Pricing Information
Free Forever
$0
- Up to 2K Contacts
- 6,000 Emails/Month
- 5 Users
- Signup Forms
- Pre-Designed Templates
- Compliance Check
Standard Plan
$3 per Org/Mo
Billed Annually
- Unlimited Emails
- 10 Users
- Basic Segmentation
- Advanced Email Templates
- Drag-and-Drop Workflows
Professional Plan
$4.5 per Org/Mo
Billed Annually
- Unlimited Emails
- 20 Users
- Advanced Segmentation
- Contact Scoring & Tags
- Advanced Workflows
- Pop-up Forms