Zoho Campaigns recently changed how headers and footers are managed, shifting from centralized settings to a new in-template builder approach. This guide walks you through the updated process, highlights pros and cons, and shows how to streamline your email template setup.
Understanding the Header and Footer Changes in Zoho Campaigns
What changed in Zoho Campaigns’ header and footer setup?
Previously, headers and footers were managed under Settings > Customization > Header and Footer. This allowed users to define global default templates. As of May 2024, this feature has been deprecated and replaced with an in-campaign footer and header builder.
How to Add a Footer in the New Zoho Campaigns Builder
Where do you find the new footer element?
- Start a new campaign or email template.
- Use the drag-and-drop editor to insert a footer block from the left-hand panel.
- Customize it with:
- Company logo
- Brand colors
- Unsubscribe and preference links
Can you save footer designs for future use?
Yes. After designing your footer:
- Click the Bookmark icon
- Name your saved footer (e.g., “Default Campaign Footer”)
- Use this saved block in future campaigns via the Bookmarks tab
How to Add a Header Manually
Is there a header element available?
No. Zoho Campaigns currently does not offer a dedicated header block in the builder.
How do you recreate a header manually?
- Insert a text block at the top of your email.
- Use small font (e.g., 8px) to display a message like “View this email in your browser.”
- Hyperlink the text using the browser view merge tag.
- Optionally style the block with background colors to differentiate it.
Tips for Streamlining Header and Footer Creation
- Clone past campaigns: Once you design a solid template, reuse it to avoid repeated edits.
- Use bookmarks for reusable blocks like footers.
- Standardize brand styles (logo, font, colors) for consistency.
- Always preview emails to ensure unsubscribe links are functional.
Is This Update an Upgrade or Downgrade?
The centralized approach previously made it easier to set global defaults, especially for teams. The new system allows more customization per email, but at the cost of extra setup time. The transition may feel like a downgrade for some, particularly in team workflows.
FAQ
Not automatically—but you can bookmark and reuse a designed footer block.
No, you must create headers manually using a text block.
Yes, as long as the default unsubscribe merge tag is present in the footer block.