Marketers wear many hats, often needing to become experts in many areas. These can often include and are not limited to market research, graphic design, SEO, brand management, PPC specialist, and what we will be covering today, email marketing. When it comes to email marketing, mistakes are unforgiving and sometimes irreversible. But don’t worry, Zoho users, we are here to help prevent critical mistakes with our Zoho Campaigns Team Training Course.
Let’s take a quick look at what the Zoho Campaigns Team Training Program includes and examine some common mistakes.
Introducing our Zoho Campaigns Team Training Program:
Elevate your email marketing with our Zoho Campaigns Team Training Program. This comprehensive training is designed to ensure your team can fully utilize Zoho Campaigns to its maximum potential.
- One-time purchase for lifetime access for your entire organization
- Continual updates based on product changes
- Complete admin training covering all essential aspects
- Best practices to ensure effective email marketing
- In-depth product explanations from a certified Zoho Campaigns expert
- Three-day program designed to maximize your team’s efficiency and effectiveness in Zoho Campaigns
Empower your team today with the skills and knowledge they need to excel in email marketing. Don’t miss out on this opportunity to streamline your marketing efforts and achieve better results.
Common Mistakes in Zoho Campaigns
Even experienced marketers can make mistakes when navigating the intricacies of Zoho Campaigns. Here are three common mistakes and how our training program can help you avoid them.
1. Not Running the Email Verification Process
Many users start using Zoho Campaigns without vetting their email lists, leading to high bounce rates that can flag your domain as spam. Proper email verification is crucial.
- High Bounce Rate: Unverified emails can lead to a high bounce rate, damaging your sender reputation.
- Domain Blacklisting: Continual bouncing emails can cause your domain to be flagged and blacklisted.
- Improved Deliverability: Verified email lists ensure that your emails reach the intended recipients.
Check out this sample video from our course on preventing this pitfall.
2. Using Lists Instead of Segments
Using static lists for sending emails is outdated and inefficient. Segments provide a more dynamic and accurate method based on real-time data from your CRM.
- Static Lists: Lists do not update automatically with changes in CRM data, leading to outdated information.
- Dynamic Segments: Segments update in real-time based on CRM field changes, ensuring your emails reach the right audience.
- Consistency: Maintaining one point of truth for your data in the CRM keeps your segments accurate and up-to-date.
Properly utilizing segments is critical for hitting the right target audience. In the course we cover everything you need to know about when to use lists, segments, how to configure the sync, and if you should use topic management or not.
3. Not Configuring Your Settings Properly
Skipping the configuration of settings can lead to various issues, from improper user roles to missing organization settings and lack of branding.
- User Roles: Improper configuration can result in incorrect permissions and access levels.
- Org Settings: Missing out on essential organizational settings can cause compliance and operational issues.
- Branding: Default messaging can undermine your brand identity if not properly configured.
Proper settings configuration ensures a seamless and professional email marketing operation.
These are just a few common mistakes. Click here to see the complete list of instructional videos included with our Zoho Campaigns team training course.
