On the first day of Christmas, Zenatta gives you, 12 tips to enhance your marketing strategy. With the new year right around the corner, you might be looking to change up your marketing plans. We’ve gathered some top tips to help you get the most out of your marketing strategy in 2023. While some of these tips might seem obvious, it’s important to revisit them each year. One day focused on each tip, the 12 days of marketing will set you up for success in 2023.
1. Follow the trends, but don’t let them control you
Some trends come and go as fast as the holidays. It’s important to strike when they are hot and not be too late to the party. While other trends stick around. Staying up with the current trends keeps your brand relevant, but don’t take it too far. If a trend is outside of your business values, don’t feel pressured to follow the crowd. Sticking to your brand reputation is the best way to strengthen your image.
2. Prioritize your SEO
Everyone’s heard of using SEO to enhance your marketing strategy. However, there are new insights that come up every year that push SEO to the top of your list to revisit. Do some industry-specific research to find out what keywords to hit and how they are showing up in search. Optimizing your website with SEO will keep users on your page longer.
3. Make your brand relatable
With so many options out there, people want to feel as though they can connect with the companies they use. Relate to your audience by figuring out their needs/wants, lifestyle habits, and demographic details. Introduce the company’s employees on the website so customers feel as though they are purchasing from a person instead of a company.
4. Give your social media account some personality
It’s hard to stand out on social media. With everyone and their mother (literally) on a social media platform, it’s best to choose a brand personality that will stick with prospects as they scroll past your ads or see your account. Repetitive marketing works, but only if the ad is clear on what the brand is. Create a unique personality that will draw people in.
5. Switch to top marketing applications
Take your business to the next level with automation using Zoho CRM and Zoho Campaigns. These two top-tier applications are able to streamline your marketing processes and automatically update your records. There’s no better way to increase efficiency than with automation. Campaigns provide various ways to send out marketing materials to your CRM records. The integration of these two products will enhance your marketing for 2023. Learn more about Zoho CRM and Zoho Campaigns!
6. Content, content, content – but not too much
You’ve heard it before and you’ll hear it again, but they aren’t wrong when saying content is king. Staying active and relevant online will provide a higher chance of more people seeing your business. Content marketing is powerful and proven to work. However, don’t overdo the content. Do the research on what times are best to post on each platform. Figure out what kind of content is getting the most hits and the conversion from prospects to clients from that activity. We’ve seen across all industries that video content outperforms all others. Kick up your content game next year with more TikToks and Youtube videos.
7. Target your audience
It is a bit creepy when you get an ad for exactly what you are looking for. But in today’s day and age, it’s become the norm and a huge convenience. Targeting the right audience will provide you with higher conversion rates and more engagement across the board. Use an application like Zoho SalesIQ to see exactly who you should be targeting.
8. Social responsibility
Something more prominent over the last few years is the idea of incorporating social responsibility into marketing. We don’t see this going away anytime soon. Customers like to feel good about the purchases they make. Whether that is creating a more sustainable product or committing to donating to a specific cause. This will strengthen your brand and is overall a best practice. Choose something that the company is genuinely passionate about! You don’t want it to come across that the good you are doing is just a marketing ploy.
9. Work smarter, not harder using reporting
Using a reporting application will help guide your marketing strategy. Data points on online advertisements, website searches, lead generation, email campaigns, and more can provide insights into your overall marketing success. Zoho Analytics is able to integrate with your CRM and other applications to combine information across your entire business. Pull together reporting easily to decide what’s working and what’s not.
10. Optimize for mobile
Mobile phone usage increases every year over desktop. It’s time to optimize your online presence for mobile phones and tablets. Not only does that mean social media and app use has grown but so has browser scrolling. If your website doesn’t look clean and easily readable on a mobile device, you’ll want to make that change first thing in the new year.
11. Cross-promotion & partnerships
We are all in this together *Cue high school musical vocals*. Creating partnerships and collaborating with other businesses will not only increase your visibility but will strengthen your brand image. Connect with businesses that align with your brand on social responsibility or a complimentary product/service. We see this a lot with influencer marketing. Brands will partner with influencers that share the same values and love their products. This will increase your reach across audiences that you might not have been able to before.
12. Stand Out
Lastly, and maybe most importantly, your brand needs to stand out. Lots of industries are over-saturated. Create a unique brand image and aim for a niche market that will drive your company directly to the perfect consumers. Small businesses can leverage free tools like TikTok, Canva, YouTube, and many other free options to create something unique. There are so many ways to stand out amongst the competition, make sure you don’t blend in with the rest in 2023.
More Marketing Tips
And on the last day of Christmas Zenatta brings you, a full library of other resources related to Zoho and a collection of articles surrounding a variety of business-minded topics. We hope you use these 12 tips to create a killer marketing plan for 2023! Happy Holidays!