What are UTM parameters, and how to use them with Zoho
So what is a UTM parameter? UTM parameters, also known as Urchin Tracking Module parameters, are a way to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally introduced by Urchin Software Corporation, a company founded in 1995 that developed web analytics software. Google acquired Urchin Software Corporation […]
4 Key Takeaways From Google & Yahoo’s Updated Email Authentication Requirements
By now, most of us have heard about the upcoming changes by Gmail and Yahoo. And I think most of us can agree that robust email authentication is necessary to combat phishing and spam. These requirements involve three key technologies: SPF, DKIM, and DMARC. For those of us who don’t know what all this terminology […]
What To Do If Your Email Is Blacklisted
Getting blacklisted can be a disheartening experience. For many, an honest mistake. It means your carefully crafted messages are being flagged as spam and sent straight to recipients’ junk folders, hindering your efforts to reach your target audience. While this can be frustrating, it’s important to remember that there are ways to rectify the situation […]
13 Email Marketing Tricks (or Treats) for Zoho Campaigns
Halloween is creeping upon us, and in the spirit of this holiday, we’re unveiling 13 email marketing tricks (or should we say treats?) for Zoho Campaigns. These spooktacular tips will ensure your campaigns are frighteningly effective. 1. Test & Preview: Before sending out that eerie Halloween email, be sure to send yourself a test email. […]
How to Use Batching for Bulk Emails in Zoho Campaigns
One of the great features of Zoho Campaigns is the ability to send emails in batches. Whether you have a small mailing list or you’re reaching out to tens of thousands, sending emails in batches can offer multiple advantages. Here’s why you might want to consider using this feature. Setting Up Batching in Solo Campaigns […]
Alternative Reply Tracking in Zoho Campaigns
Introduction Looking for a more efficient way to manage reply tracking in Zoho Campaigns? This guide outlines an alternative reply tracking in Zoho Campaigns approach that bypasses some of the limitations of the platform’s built-in feature. Get the scoop on how to implement this strategy effectively. Why Choose an Alternative Reply Tracking in Zoho Campaigns? […]
Getting Started with SMS Marketing For Zoho
SMS marketing can help businesses connect with customers effectively. In this blog, we’ll explore how to use Zoho’s applications like CRM and Campaigns to make your SMS marketing strategy more powerful. We’ll also look into shortcodes, choosing the right SMS gateway, and more. Let’s get started. Picking the Right SMS Gateway for Your Zoho SMS […]
Maximizing Zoho Campaigns with “Email Action” Workflows
Capturing all the data you need from your email campaigns can sometimes be challenging. But did you know that Zoho Campaigns offers a built-in feature that can solve some of these limitations? This feature, known as “Email Action,” can make a huge difference in managing workflows and what kind of data you can extract. Why […]
New Changes To Footers & Headers In Zoho Campaigns
In this tutorial, we navigate the recent changes in Zoho’s header and footer settings. Discover how to adapt to these changes, including setting up new defaults, bookmarking your templates, and maximizing the potential of the new email builder in Zoho Campaigns.
Automate Zoho Campaign Notifications Through Zoho CRM
Here is a follow-up tutorial explaining how to set up internal email notifications in Zoho CRM based on specific actions such as email clicks or opens. You will be able to set up a Zoho CRM workflow that triggers a task or pushes data to the CRM when a specified email action occurs, such as […]
