Category: Blog

Go Slow: Unlock the Power of Campaign Marketing

Campaign-based marketing is a method of communicating with customers in a planned, consistent way. With a longitudinal plan, we can lay out communications with a prospect far in advance. Through a persuasive and persistent campaign of messages (typically over email), we can draw customers into our fold. The Value of Slowness Let’s imagine a campaign […]

The Secret to Data Visualizations That Work [+ Best Practices]

Data visualization (data viz to its friends) is all about conveying the most information with the least amount of effort. Good data viz expresses a point near-instantaneously, so it’s no surprise that businesses need lots of it. Well-designed charts help you make your point fast and memorably. The Power of Good Data Viz Do you […]

5 KPIs Your CRM Should Be Tracking

Key performance indicators (KPIs) are a critical part of managing a team. In sales and marketing, KPIs determine bonuses and guide performance reviews. These KPIs are supposed to be proxies for success in your job: if you’re a salesperson, the more you sell, the better you’re doing. Unless, of course, your massive sales aren’t making […]

Tip – Autofill Custom Module Record Names

3 Tricks For Building Believable Buyer Personas

A buyer persona is a fictional person that represents a demographic or segment you’d like to sell to. A persona can be anything as thin as basic demographic information, like age, gender, and race, to a fully-fleshed out person, with narratives, names, jobs, geographic areas, and more. The more completely you can illustrate the small […]

The 5 Key Elements of a Good Elevator Pitch

An elevator pitch is a brief pre-written sales pitch, delivered verbally and in person to prospects you’re interested in working with. The name comes from its brevity: a good elevator pitch takes no longer than a trip from the penthouse to the lobby. For in-person networking, a well-written elevator pitch is mandatory. It’s the perfect […]

The Value of Brevity

If you want people to pay attention, keep it brief. Answer their question immediately, then provide an explanation. Short, punchy content is the key to modern brand engagement, and users don’t have the patience or attention span for lengthy paragraphs. Ideally, your first paragraph should function as a TL;DR for readers, following the guidance of […]

Making Brand Videos People Want to Watch

Brand videos are the future of small business communications! Small business videos are only rarely done effectively. What makes a video “work” on a technical level? You might not know the answer to that question right now. But stick around, and you will. Brand Video Secret #1: Relevant Content Loud and colorful videos might be […]

5 Phone Pitch Strategies (+ Prompts) To Close More Calls

Like it or not, the phone pitch is still a large part of sales. Plenty of reps spend their days on the phone, pitching the same product day in, and day out. How do they keep from sounding robotic? By approaching each conversation as an attempt to gather secret tips for the most effective sales […]

5 CRM Mistakes That Make Your Life Harder

Your CRM should improve your life, not make things more difficult. Here are five mistakes that most users make, and reliable ways to avoid falling into that trap. Low-Quality Noise Data is the lifeblood of any CRM. It is far better to have less high-quality data than heaps of low-quality data. Low-quality information quickly becomes […]