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Marketing Automation 2.0 Full Product Overview

Welcome to our deep dive into Zoho Marketing Automation 2.0! In this webinar, we do a complete deep dive into all the features included in this multifaceted tool. Product Overview In the video, we took a comprehensive look at the features and settings of Zoho Marketing Automation 2.0. Here’s a breakdown of what we covered: […]

Eight Marketing Tips to Bolster Your Holiday Campaign

Creating an effective marketing campaign can be challenging at any time of the year. It’s important that the marketing materials you create and the techniques you use are able to properly target your core audience. This becomes even more important when you’re developing a marketing campaign for the holiday season. First of all, holidays like […]

Lead Generation Advanced Guide

This guide by Zoho dives into a deeper look at leads from the start of the journey to the final support stages. Making the right decisions and understanding the lead cycles is crucial for proper growth. This guide does a great job of breaking these lead cycles down to a micro level. The process of […]

Zoho MarketingHub Lead Scoring

This guide by Zoho covers lead scoring. Wondering what lead scoring is? Or maybe you have an idea of what it is, but don’t know really how it works. We were all here at one point and don’t worry guides like this will catch you up to speed in no time. Even if you are […]

How To Maximize the Life Cycle Of Your Marketing Campaign

Every business needs an effective marketing campaign to attract new customers and retain existing ones. Life cycle marketing is a crucial strategy that helps you create and manage better customer relations to keep them coming back. It describes the process your products undergo from production till discontinuation. There are four stages involved which are; Introduction […]

Touchpoints and Attribution Reports

Touchpoints and Attribution Reports

This guide by Zoho covers touchpoints and attribution reports. While it is applied to Zoho MarketingHub in this guide, knowing what your touchpoints are and tracking them can be done on other platforms as well. Read more to learn what touchpoints are and how tracking them can help focus on lead conversions that work. From […]

Zoho MarketingHub Campaign Policy

Zoho MarketingHub Campaign Policy

This guide by Zoho covers campaign policy inside Zoho MarketingHub which is a powerful tool to help your marketers manage emails and safeguard your organization. The most profitable and cost-effective means of marketing is email marketing. Emails are easy to share and increase your brand awareness. At the same time, a plethora of emails in […]

Importing Leads

Importing Leads

This quick guide by Zoho covers importing Leads into Zoho Marketing Hub and the different file types and errors you may run into along the way. Zoho MarketingHub allows you to import leads from other sources into a mailing list. Before you begin importing leads, make sure that you’ve created a mailing list to save […]

Into the Inbox

Into the Inbox in zoho

This guide by Zoho covers the art of deliverability of emails. Sending out emails is pointless if it ends up in the junk folder or blocked by a spam filter. The concept of getting your emails safely into the inbox of users without getting lost, driven to spam folders, and blocked is called deliverability. On […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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