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Touchpoints and Attribution Reports

This guide by Zoho covers touchpoints and attribution reports. While it is applied to Zoho MarketingHub in this guide, knowing what your touchpoints are and tracking them can be done on other platforms as well. Read more to learn what touchpoints are and how tracking them can help focus on lead conversions that work.

From the days when marketing and advertising were restricted to television, newspapers, and pamphlets, we’ve traveled far into the golden era of digital marketing. Marketers today rely on digital marketing to accelerate their business. They use strategies like email marketing, search engine optimization, social media, and various other options to promote their product.
As a marketer, it’s important to tap the full potential of digital advertising, but also to analyze what you get in return from it. This is where touchpoints come in.

Here is the table of contents for this guide:

  • What are touchpoints?
  • Why are touchpoints important?
  • Tracking touchpoints with Zoho MarketingHub
  • Attribution Reports

Not finding what you are looking for in regards to Zoho Marketing Hub? Drop us a line and we would be happy to see what we can do to fill that gap!

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.