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Importing Leads

This quick guide by Zoho covers importing Leads into Zoho Marketing Hub and the different file types and errors you may run into along the way.

Zoho MarketingHub allows you to import leads from other sources into a mailing list. Before you begin importing leads, make sure that you’ve created a mailing list to save the data.
In this guide, you’ll learn the different ways to import leads from various sources, which file formats are compatible, possible error scenarios and finally understanding the import history.

Here is the table of contents for this guide:

    • Which file formats can be used to import leads?
    • What is an Excel file?
    • What is a CSV file?
    • What problems can arise while importing leads?
    • Tips to remember when importing leads(Excel)
    • How do I import a field?
    • Why are some of my leads ignored?
    • Why aren’t group email addresses accepted while importing?

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Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.