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Into the Inbox

This guide by Zoho covers the art of deliverability of emails. Sending out emails is pointless if it ends up in the junk folder or blocked by a spam filter.

The concept of getting your emails safely into the inbox of users without getting lost, driven to spam folders, and blocked is called deliverability. On the course of your mail’s journey, numerous hurdles have to be dealt. Once, those elements are found, the number of emails reaching out your lead’s inbox will increase.

Here is the table of contents for this guide:

  • Be a genuine sender
  • Don’t look like a spammer
  • “Be updated with the CAN_SPAM ACT”
  • Additional care on subject line
  • Sender Reputation
  • Factors ISP Look for in you
  • Sender Score
  • Know how to deal with “spam traps” and honeypots”
  • Spam traps
  • Honeypots
  • Go white
  • The idea of whitelisting
  • The concept of blacklisting
  • Avoid getting blacklisted
  • Five attributes of a trusted sender
  • Five myths about deliverability
  • Conclusion

Not finding what you are looking for in regards to Zoho Campaigns? Drop us a line and we would be happy to see what we can do to fill that gap!

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.