Design & Usability
Customization
Integrations
Features & Capabilities
Mobile Accessibility
What is Zoho Social?
Zoho Social is Zoho's answer to centralized social media management for businesses of all sizes. Designed for marketing teams and agencies, it enables you to schedule unlimited posts, monitor brand mentions, engage with your audience, and create custom reports—all from a single dashboard.
Unlike traditional social media tools that focus heavily on either analytics or publishing, Zoho Social strikes a solid balance between both, offering native CRM integrations that connect social activities directly to your sales pipeline. From firsthand experience, we've found it especially effective for small to mid-sized teams who want a unified platform without needing complex add-ons or integrations.
However, for enterprises or agencies requiring multi-step workflow automations or deeply customizable content approval processes, Zoho Social may feel a little lightweight compared to enterprise-first competitors like Sprout Social or Hootsuite Enterprise. That said, its speed of updates, affordable pricing, and deep native integrations with Zoho CRM and Marketing Automation make it a compelling choice in the Zoho ecosystem.
Why we rate it "Probably"
We gave Zoho Social a "Probably" recommendation because it fits the needs of most organizations looking for strong social media management without overcomplicating things. The platform’s seamless CRM integration, intuitive scheduling tools, and solid mobile accessibility make it easy to deploy and manage, even for small teams.
However, we held back a "Definitely" rating because Zoho Social does lack more advanced, customizable automations that larger organizations or dedicated marketing teams often require. For companies who view social media as a primary revenue channel—where approval workflows, custom role management, and deep cross-platform analytics are must-haves—Zoho Social might not scale quite far enough without third-party support. Still, in Zoho-first environments or growing businesses who value simplicity, cost efficiency, and native integration above heavy enterprise customizations, Zoho Social delivers exceptional value.
Pros
- Post collaboration & scheduling
- Centralized social media management
- Social lead to CRM integration & automation
Cons
- Lacks workflows
- Limited enterprise customization
Social Pricing Information
Standard Plan
$10 / User/ Month
Billed Annually
- 1 Brand (9 Channels)
- 1 Team Member
- Home Dashboard
- Recent Posts
- Multi-Channel Publishing
- Content Scheduling
Professional Plan
$30 / User/ Month
Billed Annually
- 1 Brand (9 Channels)
- 1 Team Member
- Livestream
- Notifications
- CustomQ
- Bulk Scheduling
Premium Plan
$40 / User/ Month
Billed Annually
- 1 Brand (10 Channels)
- 3 Team Members
- SmartQ
- Content Approvals and Workflows
- Exporting Posts
- Custom Reports