The CRM Zen Show Episode 181 – Hey! Who Charted?

Zoho News

And in case you missed it, a handful of more roundups for last year.

Implementation of the Week

website plan a
  • CRM-SmartyStreets Integration for Address Verification
    • It is common to collect address integration within the CRM from Leads, Contacts, and Accounts
    • This info can be used for marketing segmentation, engagement (via physical mailers), and purchase fulfillment
    • Oftentimes, we ask Customers to provide this information directly to us, which introduces room for error
    • In this client case, Deluge functions were implemented for each relevant module to instantly check for valid addresses
    • If a proper version of the address is suggested by SmartyStreets, we can replace it, otherwise, we can notify the relevant team members to resolve the issue

This Weeks Read

New Blogs, Videos, and Resource Guides

Application / Plug-In of the Week

  • TasksBoard
    • Key features include:
      • Organize your lists in full-screen board to stay on top of your work.
      • Share your Google Tasks lists in real-time with your team with one link.
      • Fully integrated with Google Workspace.
      • Synchronized across all your devices.

Tips and Tricks


Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.