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The CRM Zen Show Episode 181 – Hey! Who Charted?

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And in case you missed it, a handful of more roundups for last year.

Implementation of the Week

  • CRM-SmartyStreets Integration for Address Verification
    • It is common to collect address integration within the CRM from Leads, Contacts, and Accounts
    • This info can be used for marketing segmentation, engagement (via physical mailers), and purchase fulfillment
    • Oftentimes, we ask Customers to provide this information directly to us, which introduces room for error
    • In this client case, Deluge functions were implemented for each relevant module to instantly check for valid addresses
    • If a proper version of the address is suggested by SmartyStreets, we can replace it, otherwise, we can notify the relevant team members to resolve the issue

This Weeks Read

New Blogs, Videos, and Resource Guides

Application / Plug-In of the Week

  • TasksBoard
    • Key features include:
      • Organize your lists in full-screen board to stay on top of your work.
      • Share your Google Tasks lists in real-time with your team with one link.
      • Fully integrated with Google Workspace.
      • Synchronized across all your devices.

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