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Hirsh Real Estate – Case Study

Executive Summary

Hirsh Real Estate is a small team of four that sells over $100,000,000 annually in luxury homes in Atlanta, GA. The Zoho suite helps organize their contacts, listings, and marketing while the analytics keep tabs on YOY sales volume.

The Challenge

We have been on a 1-year quest to find the perfect software to organize and manage our business processes. That has never happened, But Zoho One is by far the closest we have come!

Ben Hirsh, Owner


Now that they had Zoho One it was time to mold the various apps to fit their business process model. Here is a breakdown of each application that Hirsh Real Estate uses and their unique implementations created:

Zoho CRM

  • Besides the standard CRM setup, they recently onboarded a new division bringing on individual agents. This required creating managing territories and user roles and permissions, keeping records separate so that they are properly shared with those that need to view them.

Zoho WorkDrive

  • Zoho WorkDrive required a unique integration that would create folders for any record that was created in the CRM.
    • However, each record that was created needs a sub folder inside. The main folder would store each listing while a subfolder needed to be placed inside for each transaction associated with each listing.
    • This could be accomplished 1 of 2 ways.
      • Using Zoho Flow.
      • WorkDrive API

Zoho Campaigns

  • Besides the general use of campaigns, various syncs and segments were set up based on territories.

Zoho Creator

  • Though we didn’t go through with the build-out, some address validation tools were scoped out and were going to be built via Zoho Creator.


With power and flexibility comes complexity and the Zenatta team has been completely essential to keep us running smoothly. They seem to work at super-human speed!

We use analytics to track sales volume and units. We switched from Google Apps to Zoho Mail/Calendar. Zoho flow connects our crm transactions to WorkDrive to auto-create, name, and update folders for every deal!

We would recommend Zenatta, because if you need it, they have it. The value is great and the tools are comprehensive. Zenatta provides great objective opinions about which apps are worth using and that is very valuable.

Love the support we get from the Zenatta team!

Ben Hirsh, Owner

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.