What are UTM parameters, and how to use them with Zoho
So what is a UTM parameter? UTM parameters, also known as Urchin Tracking Module parameters, are a way to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally introduced by Urchin Software Corporation, a company founded in 1995 that developed web analytics software. Google acquired Urchin Software Corporation […]
Zoho Forms vs. Gravity Forms: Which is Better?
Forms, in our opinion, are one of the most overlooked components businesses utilize. They play such a vital role in any organization, yet oftentimes, only tapped into the most basic of their capabilities. With that being said, out of all of the form solutions out there, Zoho Forms & Gravity Forms are the two most […]
5 Overlooked Zoho Applications
The Third Annual Zenmys rounded up your favorite Zoho applications from 2022. The winners include Zoho CRM, Analytics, Cliq, Creator, and WorkDrive. While we do agree that these are amazing applications, there are some other top applications that didn’t grab a Zenmy this year. Here’s our picks for the most underrated Zoho applications! Zoho Flow […]
The Power of Zoho Forms & Capturing Leads
Capturing leads online is usually the goal of online marketing efforts. Companies often put enormous resources into getting traffic through SEO and paid ads, but they often do little to optimize how they capture leads on their website. To get customers into your pipeline, you first need to at least get their email addresses and […]
