Zoho Desk – Building Your Knowledge Base
Having an excellent knowledge base is crucial for improving your customer support experience while driving down support costs. When customers can find answers to support questions in seconds online, they will find your products easier to use and experience a higher level of satisfaction. Your knowledge base content can also function as a marketing tool. […]
The Role of Your CRM in Customer Service and Support
CRMs aren’t just for sales and marketing. A good CRM should track everything you know about your customers. From their address and billing information to their last purchase and support ticket. With all this information centralized and organized, your teams can find the information they need quickly and efficiently without getting lost or accidentally finding […]
5 KPIs Your CRM Should Be Tracking
Key performance indicators (KPIs) are a critical part of managing a team. In sales and marketing, KPIs determine bonuses and guide performance reviews. These KPIs are supposed to be proxies for success in your job: if you’re a salesperson, the more you sell, the better you’re doing. Unless, of course, your massive sales aren’t making […]
