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The CRM Zen Show Episode 309 – Yes We Kanban

Zoho News

Implementation of the Week

  • UTM Capture and Tracking via Zoho LandingPages and Forms
    • In this implementation, our client is using Zoho LandingPages and was looking to capture the UTM information for Leads created via these LandingPages
    • The first thing that we did was swap out the CRM Webforms they were using with Zoho Forms
    • Then, we enabled UTM tracking for those forms and added the tracking script to the LandingPage
    • Next, we mapped the UTM values from the Form to the CRM Lead, and set them up to convert to the Account/Contact/Deal
    • Lastly, we’ll just need to pull this data, along with GoogleAds data, into Zoho Analytics for ROI/ROAS reporting

Code Share of the Week

  • Overview of the Zoho Deluge Code Snippet for Tracking Deal Stage History
    • This code share dives into a Zoho Deluge script designed to extract and track the stage history of a deal in Zoho CRM. By leveraging the capability to access related records and metadata, this script is particularly useful for organizations aiming to monitor transitions in deal stages, which can provide valuable insights for sales forecasting and process optimization.

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Tips and Tricks

This Week’s Quizzes