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Implementation of the Week

  • CRM Inquiry Tracking for UTM ROI Reporting
    • It is common to point web forms directly to the CRM Leads module
    • For most people, this is fine, but if Leads often fill out multiple forms/touchpoints, then you may need an “Inquiries” module to track each submission
    • Submissions to this Inquiries module can create Leads or link to an existing Lead/Contact
    • In this implementation, we capture Google PPC UTM parameters in the Inquiries module (Campaign, Medium, Ad Group, etc.)
    • Then, we pulled this data, along with Google Ads data, into Zoho Analytics
    • Using this data, we can compare Inquiries (and their related Lead/Deals) to our Google Ads spending data to get granular about the ROI of the specific ad groups

Code Share of the Week

  • Ensuring Data Entry Standardization via Client Scripting
    • This client script uses a record from a lookup and populates other custom fields on the record with information from the lookup field. This script also set these fields as read-only so that users cannot modify those fields’ values.

This Weeks Read

New On Zenatta

  • Zenatta Blogs
    • Peak Realty Chicago – Case Study 
      • Huge shoutout to Peak Realty Chicago for allowing us to do this write-up on this project.  It’s been a ton of fun with lots of unique Zoho implementations we are excited to share with you.

Application / Plug-In of the Week

  • Google Address Search for Zoho CRM
    • Key Features Include:
      • Autofill contact and lead addresses when searching via the extension
      • Get accurate results via Google API
      • Get formatted addresses in custom fields for Deals, Leads, and Contacts
      • Works great with the Locate Map feature in CRM

Tips and Tricks