The CRM Zen Show Episode 171 – What is Z Labs Brewing?

Zoho News

Implementation of the Week

  • Phone Number Format Standardization via Zenatta’s first Zoho plug-in
    • Phone number formatting can be a thorn in many of our clients side, as customer or employee entry of these values can differ greatly
    • Using Zoho’s Developer platform, our team created a plug-in that will deploy workflows and custom functions automatically to a client’s CRM instance
    • This plug-in allows the user to specify what phone number format they would prefer when they are configuring the plugin
    • Once the phone number is defined, the system uses regex expressions to standardize all phone numbers upon initial fill, or future updates

This Weeks Read

automate your business ad
  • The Top 5 B2C Marketing Trends of 2022 by Martina Bretous 
    • According to HubSpot, it looks like short-form videos are going to be the top trend for marketing in 2022.  It also appears that audio formats such as podcasts will be making a big comeback. 

New Blogs, Videos, and Resource Guides

  • There are a TON of things to consider when creating a Google AdWord Campaign.
  • Asking yourself the right questions along the way can make a big difference in the end. 

Application / Plug-In of the Week

Tips and Tricks


Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.