The platform evolves quickly with new features, and Zoho’s investments into usability (Creator 5, revamped mobile apps, Zia integrations) have made it easier than ever to deploy functional apps fast. Plus, the ability to naturally extend CRM, Desk, and Books via Creator apps means businesses that are already in the Zoho ecosystem get even more return on their investment. While there is a learning curve if you dive into Deluge scripting, Zoho offers excellent documentation, and with some experience, you can unlock extremely powerful automations. For users willing to spend time learning or engage expert help, the possibilities with Creator are nearly limitless.