Fired Up! Culture – Case Study
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Executive Summary Fired Up! Culture’s mission is to equip and build leadership capacity through Talent Management-focused consulting services that provide relevant and timely resources for our clients. Our leadership development and change management processes are used by a diverse client base around the world. We have had the privilege of shaping the philosophies, practices and […]
What are UTM parameters, and how to use them with Zoho
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So what is a UTM parameter? UTM parameters, also known as Urchin Tracking Module parameters, are a way to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally introduced by Urchin Software Corporation, a company founded in 1995 that developed web analytics software. Google acquired Urchin Software Corporation […]