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Highlights from Zoholics Austin 2024!


Kicking off the event, day one was the partner gathering for Inspire. Inspire is for partners only, giving Zoho a chance to bring us together to network, sharing partner updates for the year to come, and giving recognition with a handful of awards for partners.

Speaking of awards, we happened to win a couple! We are thrilled to announce that Zenatta received two prestigious partner awards: Partner of the Year and Content Excellence.

None of this would be possible without the amazing Zoho Team, which makes all of these apps possible. Huge shoutout to Sridhar Vembu, Vijay Sundaram, and the Partner Success team: Connor Anderson and Ana Acosta. Also, we don’t want to leave out Nathan & Val from Finance, Vinu Williams & Bharath Kumar from Creator, Gnans Thangamuthu from Marketplace Extensions, Mallory Caminade from the events team, and lastly, Steve, Deepak, Gokul & Nethin answering our tickets year-round from the support team.


Zoholics did not disappoint, with 2 jam-packed days. Here are our highlights from the week.

Connecting with Clients, Partners, & Zoholics

We want to start out by saying it was great meeting everyone and connecting with our clients in person. It was fantastic to catch up with Kevin Flynn from Premier Ophthalmic, Justin Lensen from CQ Floors, Jacob Irving & Parl Johnson from Nuvia, Ed Cabell from Camber, Lauren Knight from Pelican Playgrounds, and Cameron Howitt from One Firefly.

We also had the pleasure of meeting brand-new clients who were just starting their engagement with us.

Also, a special shoutout to all our incredible partners who made Zoholics truly outstanding: Catalyst Connect, Avalara, Bookkeep, Nimbus, ZBrains, Woggle Consulting (for Zoho People), The Workflow Academy, and all the other partners who attended.

Engaging Panel Participation

The panels this year did not disappoint. Combining the Zoho team with partners and clients is always great, sharing their experiences and tips.

Our very own John participated in a panel with the Zoho Finance Team titled “Hacks to Maximize the Finance Suite.” Those who missed it can catch a glimpse of the session on LinkedIn: Panel Session.

Exciting Announcements

Zoholics Austin 2024 was not just about celebrating achievements; it was also about looking forward to exciting developments on the horizon. Here are a few of the updates we are excited for:

Real-time Sync Between Zoho CRM and Zoho Analytics – In the next 3-6 months, we can expect a real-time sync between Zoho CRM and Zoho Analytics, enhancing efficiency and data accuracy.

Bins for Zoho Inventory – Although no definite timeline has been provided, bins are coming to Inventory, promising better organization and management.

CRM for Everyone and New UI – Exciting changes are coming to Zoho CRM real soon!

Zenatta Takes Gold at the Zoho VR Game

We are proud to announce that Zenatta holds the high scores on the Zoho VR game on TWO continents!

That’s A Wrap. Until Next Year, Zoholics!

Overall, we had an amazing time. A huge shoutout again to everyone at Zoho, our clients, our team, our fellow partners, and everyone we met along the way. Until next year, everyone!

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.