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This guide by Zoho covers Signals.  Learn what a Signal is, how to implement it into your own business model, and the benefits they provide.

Signals in Zoho CRM provide real-time notifications of all touch points from your leads, contacts, or potential customers. You can keep track of all the customer interactions across various channels and follow-up with them from one central place, your Zoho CRM account. Signals improve timely communication and enable you to follow-up with your leads and contacts, and close deals quickly.

Here is the table of contents for this guide:

    • Signals – An Overview
    • Default Signals through Zoho Integration
    • Creating Custom Signals
    • Managing Signals
    • Triggering a Signal through a Function
    • Triggering a Signal via an API
    • Triggering a SIgnal through Zoho Flow
    • Displaying the Signal in a Widget

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Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.