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How Recruiters Can Use Social Media To Make Better Recruitment Matches

This guide by Zoho Recruit takes a look at using different social media platforms as recruiting tools for todays modern markets.

With 75% of people being in the ‘social media generation’ by 2025, recruiters will continue to be inundated with profiles/leads, needing to utilize the tool in order to make the most of the ever-growing community of social media users. Renowned for being a procrastination tool, social media is where many of us learn and become inquisitive, able to read up on job opportunities even if we are not actively looking for a new role. For this reason, social media gives recruiters the chance to advertise to job-seekers and sway those that aren’t with attractive proposals.

This guide covers the following:

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  • Why Use Social Media Over Other Recruitment Tools?
  • LinkedIn
  • Instagram
  • Facebook
  • Twitter
  • How Can Zoho Recruit Help WIth Your Social Recruiting Strategy?

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.