In this guide by Zoho it covers the many different parts that are involved when you send an email or campaign. Learn different terminology such as DKIM, email throttling, SPF and more and how their importance in the messages you send.
Before sending your carefully crafted email campaigns, it’s important to first understand a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open rates and click rates, and to keep your emails from landing in the spam folder, you must first earn your contacts’ trust. Here are some suggestions to get started with good email deliverability, while you gain your contacts’ trust.
Here is the table of contents for this guide:
- Email Authentication
- Domain
- Contacts
- Content
- Sending Practices
- Conclusion
Additional Resources
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