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The CRM Zen Show Episode 329 – CRM Joins The Dark Side

Zoho News

Implementation of the Week

  • CRM Automation to Notify Lead Owners upon Email Bounces
    • In this implementation, our client was looking for a way to notify the appropriate Salesperson (Lead Owner) if an email to one of their Leads were to bounce
    • This client has many automated outbound emails that go out through the prospecting process, so salespeople have trouble tracking the bounces manually
    • To configure this, we set up a workflow triggered on the “Emails” module. This workflow triggers specifically when an outbound email bounces upon delivery to the Lead
    • When a bounce is detected, a Deluge function triggers to create a CRM Task on that Lead, assigned to the Lead Owner, notifying them to reach out via phone and/or SMS to confirm Lead information

Code Share of the Week

  • Understanding Deluge Code for Sharing CRM Records in Zoho
    • Streamline record sharing in Zoho CRM by programmatically assigning permissions and sharing records with users, groups, or roles. 
    • Fetch records, extract user IDs, set permissions, and utilize the Zoho CRM API for seamless sharing. 
    • Enhance collaboration and data accessibility with this practical Deluge script.

New On Zenatta

Tips and Tricks

  • Wizards Tutorial for Zoho CRM
    • This week’s spell-casting tutorial explores Wizards—a powerful tool for standardizing record creation.    

This Week’s Quizzes