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The CRM Zen Show Episode 254 – This View Is The Sheet!

Zoho News

Implementation of the Week

  • Automated creation of ZCRM Deals from ZDesk Tickets
    • In this implementation, our goal was to create a simple and quick way for our client’s support team to pass information to the account management team regarding suggested new products/services to sell
    • For our client, the vast majority of inbound communication from clients comes through Zoho Desk
    • To make this easier, we created a set of custom fields in the Desk Ticket to capture relevant information about the potential sale
    • Then, we added a Desk Ticket Macro that triggers a custom function. This function uses the data in the Ticket to create a CRM Deal, assigned to the Account Owner of the matching Contact in CRM
    • After the Deal is created, the function adds a link to that Deal directly back to the original Ticket, for easy access and reference

Code Share of the Week

  • Link a CRM Account and/or Deal to a Zoho Project
    • This code snippet links CRM records to Zoho Projects. A Zoho Project MUST be linked to a CRM Account before it can be linked to a CRM Deal. This snippet is unique because the connection requires both scopes from the CRM and Projects, so you have to use the Zoho OAuth Connection option rather than the individual CRM or Project connections separately.

This Week’s Read

  • What is AI bias?
    • Short read from the HubSpot blog but something to consider as we use AI more and more.

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