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The CRM Zen Show Episode 215 – My Area Of Deskpertise

Zoho News

Implementation of the Week

  • Complete PPC Tracking Dashboard via CRM // Analytics
    • Pay per click (PPC) advertising can be a valuable tool for increasing your Lead flow and reach
    • However, it is extremely important to properly track the return on ad spend for these Leads, to ensure that you are actually making money on the effort
    • Because PPC data is oftentimes primarily stored on the advertising platform (Facebook, Google) it can be tricky to attribute your revenue back to the original source
    • In this implementation, we pulled Facebook and Google data directly into Zoho Analytics
    • Then, UTM parameter tracking was enabled for all forms on the clients website to capture the PPC source information into the CRM
    • Next, SQL tables were created to coalesce Facebook and Google PPC data with the resultant Leads
    • Lastly, a dashboard was created to house multiple reports/charts visualizing the spend data against the inbound Leads generated, and revenue closed

Code Share of the Week

  • Fetch Stock Information for a Zoho Finance Item Via Deluge
    • Zoho Inventory displays stock-on-hand information for items on the item details screen.
    • These values can also be fetched via deluge as part of the details of an item.

This Weeks Read

New On Zenatta

Application / Plug-In of the Week

  • Dataholics for Zoho CRM
    • Key Features:
      • International street address lookup inside your Zoho CRM modules (with What3Words integration)
      • Company insights for all your CRM leads and accounts
      • Validated email addresses, job titles, and social media links for leads and contacts
      • Easy new-lead generation inside your Zoho CRM Leads module

Tips and Tricks

  • How to Link Zoho Creator Forms to Zoho CRM
    • In this video, Josh guides you through connecting your forms built inside Zoho Creator to your Zoho CRM records. Using an extension, the forms created in Creator are displayed as a related list in your CRM.