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The CRM Zen Show Episode 199 – When Chase Closes a Door, HSBC Opens a Window

Zoho News

Implementation of the Week

  • CRM/Campaigns – Automated Topic Assignment via CRM Tags
    • This is built in the new CRM/Campaigns sync, which requires the usage of Topics for including Contacts in mailings
    • First, we set up fields in the Contacts (Tags, in this case) that we will use to define with which topics a contact should be associated
    • Then, sync All Contacts into a master Mailing List via the new sync methodology
    • Last, we use a Campaigns Workflow (often used for automated emails/SMS, but they can be used for MUCH more) to sort the Contacts by Tags and associate them with the proper Topics

This Week’s Read

New On Zenatta

  • Zenatta Blogs

Application / Plug-In of the Week

  • Due
    • A very slick app for iOS and Mac OS.  Great little app to track tasks and daily reminders.  Overall excellent interface, alarms, and functionality. 

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