The CRM Zen Show Episode 165 – Cobras, Cats & Campaigns

Zoho News

Implementation of the Week

  • Zoho CRM Deal Fall-off Reporting via Zoho Analytics
    • Zoho Analytics Connector pulls in default Zoho CRM Deal Stage History 
    • This raw data can be used to calculate stage velocity values, but not data around specific stage falloff
    • In this case, an analytics query table was built to pull, for each Deal, the stage that came directly before the current stage
    • This allows us to run reports on the specific stage a Deal was in before being moved to Closed Lost, to identify weak-points in a sales funnel

This Weeks Read

crm health checks

New Blogs, Videos, and Resource Guides

Application / Plug-In of the Week

  • Customer Insights for Zoho Desk
    • Key Features:
      • View the total number of open, on-hold, and closed tickets for the contact.
      • View the overall happiness rating score and the percentage of good, neutral, and bad ratings.
      • See average response, average first response, and average resolution time for the contact.

Tips and Tricks


Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.