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The CRM Zen Show Episode 162 – Technicolor Zoho

Zoho News

Implementation of the Week

  • Zoho CRM Auto notification to Contact and Contact Owner when Contact reaches a certain age (based on Date of Birth field)
    • You can set up workflows based on date fields (ex: 1 day/week/month after the date in a field), but you cannot schedule these more than 24 months after the date value
    • However, there are many times when we may want a reminder at a date more than 2 years following the value in a date field (ex: Contact’s 21st birthday, 5 year anniversary of Customer onboarding, etc)
    • Using Zoho CRM’s COQL (CRM Object Query Language) in Deluge, we can selectively retrieve those customers on a daily basis that match date-related criteria, and triggers emails, tasks, or other notifications to team members

This Weeks Read

  • Best practices for email list management by Vinaya M.
    • This is probably the longest read we have posted yet at 19 minutes, but if you are doing any sort of email marketing (which we all are) this is worth the time to read over with a cup of coffee or 2.

New Blogs, Videos, and Resource Guides

  • Zenatta Blogs

Application / Plug-In of the Week

    • Key Features:
      • Send contacts you extract from LinkedIn to Zoho CRM in real-time
      • Automatically update contacts in Zoho CRM when they are updated in LinkedIn
      • Determine what information to send to Zoho CRM
      • Create leads in Zoho CRM that can be converted into contacts

Tips and Tricks

    • In this final Zoho Analytics video tutorial of the series, Tyler covers:
      • Dashboard Management
      • Pipeline Management
      • Timeline Filters
      • Account Types
      • Widgets