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Integrate Zoho CRM + Google Analytics For Precision Marketing Campaigns

By default, Google Analytics can’t and won’t track offline revenue, and Zoho CRM can’t see Google Analytics’ detailed data. With a service to connect the two and exchange the data each lacks, you can supercharge both applications and plug their collection gaps at the same time. GAConnector provides consistent two-way communication between Zoho CRM and […]

Go Slow: Unlock the Power of Campaign Marketing

Campaign-based marketing is a method of communicating with customers in a planned, consistent way. With a longitudinal plan, we can lay out communications with a prospect far in advance. Through a persuasive and persistent campaign of messages (typically over email), we can draw customers into our fold. The Value of Slowness Let’s imagine a campaign […]

The Secret to Data Visualizations That Work [+ Best Practices]

Data visualization (data viz to its friends) is all about conveying the most information with the least amount of effort. Good data viz expresses a point near-instantaneously, so it’s no surprise that businesses need lots of it. Well-designed charts help you make your point fast and memorably. The Power of Good Data Viz Do you […]

5 KPIs Your CRM Should Be Tracking

Key performance indicators (KPIs) are a critical part of managing a team. In sales and marketing, KPIs determine bonuses and guide performance reviews. These KPIs are supposed to be proxies for success in your job: if you’re a salesperson, the more you sell, the better you’re doing. Unless, of course, your massive sales aren’t making […]

3 Tricks For Building Believable Buyer Personas

A buyer persona is a fictional person that represents a demographic or segment you’d like to sell to. A persona can be anything as thin as basic demographic information, like age, gender, and race, to a fully-fleshed out person, with narratives, names, jobs, geographic areas, and more. The more completely you can illustrate the small […]

The Value of Brevity

If you want people to pay attention, keep it brief. Answer their question immediately, then provide an explanation. Short, punchy content is the key to modern brand engagement, and users don’t have the patience or attention span for lengthy paragraphs. Ideally, your first paragraph should function as a TL;DR for readers, following the guidance of […]

Making Brand Videos People Want to Watch

Brand videos are the future of small business communications! Small business videos are only rarely done effectively. What makes a video “work” on a technical level? You might not know the answer to that question right now. But stick around, and you will. Brand Video Secret #1: Relevant Content Loud and colorful videos might be […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.