8 Constant Contact Alternatives
Compared at real list sizes, including nonprofit discounts, automation, event registration, phone support, and the costs that do not appear in the headline subscription price.
Updated November 2026 · 14 min read · Zenatta Consulting, Zoho Premium Partner
The Short Answer
Constant Contact can be expensive as your list grows. On standard monthly billing, its entry-level Lite plan costs approximately $120 per month at 10,000 contacts and $430 at 50,000. Several alternatives have lower published prices for comparable audience sizes.
But those are Lite prices, not the cost of every Constant Contact edition. The platform offers Standard and Premium plans with more extensive automation, segmentation, reporting, and sending limits. It also provides meaningful prepayment discounts, including special pricing for qualifying nonprofits.
Brevo is worth considering if you have a large audience you email occasionally. Zoho Campaigns makes sense when marketing needs to connect with Zoho CRM. MailerLite is a good option for simpler campaigns and automation. Klaviyo is particularly strong for e-commerce.
But before you move, understand what you would lose. Constant Contact combines two capabilities that matter to nonprofits, associations, and event-driven organizations: live phone support on paid plans and integrated event registration and ticketing.
Some competitors offer one or both capabilities, but often through higher subscriptions, separate applications, or third-party integrations. If events and accessible support are central to how your organization operates, the cheapest email marketing subscription may not be the cheapest overall solution.
Why Teams Actually Leave Constant Contact
- Contact-tier pricing adds up. Constant Contact Lite reaches $430 per month at the 50,000-contact tier on monthly billing. Standard and Premium cost more. For organizations primarily sending newsletters, less expensive alternatives may be sufficient.
- No permanent free plan. Constant Contact offers a 30-day free trial, not a free subscription. Trial accounts can send up to 100 total emails, and some functionality requires a paid plan before it can be published.
- Automation is edition-dependent. Lite offers limited automation. Standard expands those capabilities, while Premium provides substantially more sophisticated workflows and segmentation. Teams requiring complex branching, scoring, or behavioral automation may prefer a different platform.
- Sending and add-on charges matter. Every plan has a monthly email allowance based on the contact tier. Sending above that allowance costs $0.002 per additional email. SMS and certain optional features can increase the monthly bill.
- Paid event transactions have fees. Constant Contact's event registration tools are useful, but paid tickets involve a platform fee and payment processing charges. These are event-specific fees, not a general percentage charged on every e-commerce purchase.
- CRM integration may need additional work. Organizations managing donors, members, prospects, or customers in a separate CRM may need more sophisticated synchronization than an out-of-the-box integration provides.
Understand Constant Contact's Actual Pricing
Constant Contact currently offers three primary email marketing editions: Lite, Standard, and Premium. Each is priced according to the selected contact tier, with different automation capabilities and monthly email allowances.
| Edition | Starting monthly price | Monthly email allowance | Key distinction |
|---|---|---|---|
| Lite | $12 | 10× contact-tier ceiling | Core email marketing, basic reporting, and limited automation |
| Standard | $35 | 12× contact-tier ceiling | Additional automation, segmentation, and reporting capabilities |
| Premium | $80 | 24× contact-tier ceiling | More extensive automation, advanced segmentation, and priority support |
US starting prices for up to 500 contacts on standard monthly billing. Prices increase with contact count. All paid plans include live phone and chat support. Sources: Constant Contact pricing and automation features.
What Constant Contact Costs at Three List Sizes
These are the published Lite subscription rates. They are useful for establishing a pricing baseline, but should not be compared directly against competitors' higher automation tiers without checking feature differences.
| Contacts | Lite monthly | 12-month prepay equivalent | Nonprofit 12-month prepay equivalent |
|---|---|---|---|
| 1,000 | $30 | $25.50/mo | $21/mo |
| 10,000 | $120 | $102/mo | $84/mo |
| 50,000 | $430 | $365.50/mo | $301/mo |
Monthly equivalents calculated from published Lite rates. Standard customers receive 15% off when prepaying twelve months. Verified nonprofits receive 30% off with twelve-month prepayment, rather than stacking that discount with the standard annual discount. Prepayment is generally nonrefundable. These calculations exclude taxes, sending overages, add-ons, and event transaction charges. Sources: pricing tiers and nonprofit discount policy.
Nonprofits should check their discount before migrating. Constant Contact offers qualifying nonprofits 20% off when prepaying six months or 30% off when prepaying twelve months. There is no nonprofit discount on standard monthly billing.
At 10,000 contacts, that changes the Lite comparison from $120 per month to an effective $84 per month with qualifying twelve-month nonprofit prepayment. For organizations evaluating alternatives primarily on subscription cost, that difference matters.
The Event Costs Most Comparisons Miss
Constant Contact offers built-in event registration, ticketing, promo codes, ticket add-ons, payment processing, attendee information, and event-related communications. For many nonprofits and associations, that functionality is a legitimate reason to remain on the platform.
However, paid event transactions have costs beyond the email marketing subscription.
| Payment method | Processor fee | Constant Contact fee | Combined published fees |
|---|---|---|---|
| Stripe | 2.9% + $0.30 | 3.5% | 6.4% + $0.30 |
| PayPal | 3.49% + $0.49 | 3.5% | 6.99% + $0.49 |
Published US rates for paid events created on or after August 1, 2026. Older events may retain the previous 2.9% Constant Contact platform fee. PayPal processor fees may vary by merchant agreement. The Constant Contact platform fee can be passed to registrants or absorbed by the organizer; payment processing charges are separate. Free events do not require payment processing. Source: Constant Contact event payment documentation.
For example, a $100 ticket processed through Stripe under the published fee structure incurs approximately $6.70 in combined charges if the organizer absorbs them. The exact amount depends on the event configuration and applicable payment terms.
A replacement platform might charge less for email marketing but require a separate event application. That application may have its own subscription, ticketing fees, registration limits, and integrations. Compare the total cost of running events, not just the email subscription.
How we compared these. We evaluated costs at 1,000, 10,000, and 50,000 contacts where verified prices were available, along with sending allowances, automation, support, nonprofit discounts, event management, and migration requirements.
Contact counts do not mean the same thing on every platform. Some vendors charge by active subscribers, some by marketable contacts, and others emphasize monthly sends. We identify those differences rather than presenting unlike subscriptions as equivalent.
We also include a genuine shortcoming for every option, including Zoho. Zenatta Consulting is a Zoho Premium Partner, which is relevant context when reading our recommendations.
The Eight Alternatives
Brevo
Free plan; Starter from $9/mo; Standard from $18/moBrevo is one of the more interesting alternatives for organizations with substantial contact databases but relatively low email volume.
Rather than pricing marketing plans primarily on the number of contacts stored, Brevo emphasizes email sending volume. That can suit nonprofits, associations, membership organizations, and businesses that communicate with large audiences only a few times each month.
But Brevo does not provide unlimited contact storage on every plan. The Free plan allows storage of up to 100,000 contacts and 300 email sends per day.
Paid Starter and Standard plans link the maximum number of stored contacts to the selected sending tier. For example, Starter's lowest 5,000-email tier supports only 500 stored contacts. Its 10,000-email tier supports 1,500, while tiers beginning at 20,000 sends can support substantially larger databases.
Standard adds more extensive automation, A/B testing, send-time optimization, and reporting. Additional marketing seats, SMS usage, and other features may require add-ons or higher subscriptions.
Where it wins
- Send-oriented pricing can favor infrequent campaigns
- Free plan stores up to 100,000 contacts
- Free plan includes 300 daily email sends
- Email, SMS, and other communication channels available
- Automation capabilities on paid plans
- Useful for organizations with large, lightly contacted audiences
Where it falls short
- Contact-storage limits depend on the paid send tier
- Higher send volume increases subscription costs
- Additional marketing seats may cost extra
- SMS usage requires appropriate credits or add-ons
- No directly equivalent built-in event ticketing workflow
- Support entitlements vary by plan
Our take: Brevo deserves consideration when your database is large but your sending frequency is modest. Model the actual number of emails you send and verify the corresponding storage allowance. Do not assume that the $9 entry tier supports a 50,000-contact database.
Official sources: Brevo pricing and plan storage, sending limits, and add-ons.
Zoho Campaigns
Free to 2,000 marketing contacts; Standard from $3/mo billed annuallyZoho Campaigns is particularly appealing for organizations already managing their customers, donors, members, or prospects in Zoho CRM.
Its primary advantage is the native CRM integration. Zoho Campaigns can synchronize CRM records, selected fields, subscription information, and marketing engagement between the applications. That allows organizations to segment marketing audiences using CRM information such as membership classification, lead status, account details, or other mapped fields.
The important technical distinction is that this is synchronization, not direct live querying of the CRM database. Zoho Campaigns maintains its own contact data and integrates with Zoho CRM.
Campaigns 3.0 supports continuous, near-real-time CRM synchronization, although the exact behavior can depend on account configuration, integration version, and the volume of records. Not every CRM field type is supported, including certain lookup fields. Filtering and custom-view synchronization also require checking the applicable integration setup.
Zoho Campaigns 3.0 introduces additional improvements to segmentation, workflows, campaign creation, analytics, and multichannel communication. It supports email, with SMS and WhatsApp available under applicable editions and add-ons. Zia AI assistance is also available for supported content-generation tasks.
There is an important November 2026 free-plan change. For new accounts covered by the change introduced November 11, 2026, Zoho Campaigns Free includes up to 2,000 marketing contacts and 2,000 email sends. Older accounts may retain the previous 6,000-email allowance.
Paid Standard and Professional subscriptions are priced by contact tier and include unlimited email sends under their published subscription model. Standard begins at $3 per month when billed annually for 500 contacts. Professional begins at $4.50 per month on the same billing basis and starting tier.
Standard supports up to 10 users, while Professional supports additional users and more advanced segmentation, scoring, personalization, and workflow capabilities. SMS, WhatsApp, and dedicated IPs are separately priced where applicable.
Zoho Campaigns can also be licensed through qualifying Zoho One subscriptions, but the bundle should not be treated as unlimited standalone Campaigns licensing. Zoho One Standard includes Zoho CRM and Campaigns. Zoho One Essentials includes Campaigns and Bigin, rather than the full Zoho CRM application.
Zoho One All Employee Pricing requires licensing the eligible workforce. Flexible User Pricing allows selected users at a different subscription rate. The published Zoho One Campaigns entitlement is 5,000 contacts per employee license, subject to the suite's applicable terms.
What about event registration? Zoho has a separate application, Zoho Backstage, for event websites, RSVP management, registration, ticketing, and attendee management. Its Free edition has limits, and advanced paid-event functionality can require a separate subscription or event add-on.
Zoho One includes Backstage's Free entitlement with one complimentary Premium event add-on, not unrestricted access to every Backstage feature. Organizations replacing Constant Contact's event tools need to price this separately.
Where it wins
- Native integration with Zoho CRM
- Near-real-time synchronization in supported configurations
- CRM-connected audience segmentation
- Competitive entry-level subscription pricing
- Up to 10 users on Campaigns Standard
- Broader integrations across Zoho applications
- Separate event management available through Zoho Backstage
Where it falls short
- CRM synchronization requires field and consent mapping
- Not all CRM field types or sync configurations are supported
- Advanced segmentation and scoring require higher editions
- Campaigns is not identical to Zoho Marketing Automation
- Backstage has separate usage limits and paid entitlements
- Zoho One has workforce licensing and app-specific limits
- Support options are not identical to Constant Contact's
Our take: Zoho Campaigns is a strong candidate when the primary requirement is connecting email marketing to an existing Zoho CRM environment. Its value is greater when the organization also uses other Zoho applications.
However, moving from Constant Contact to Zoho Campaigns alone does not automatically replace all event management functionality. Include Backstage or another event product in the comparison when ticketing matters.
Official sources: Zoho Campaigns pricing, Campaigns 3.0 subscription changes, CRM synchronization documentation, Zoho One licensing, and Zoho Backstage pricing.
MailerLite
Free to 250 subscribers; Comfort from $12/mo; Power from $25/moMailerLite is an appealing alternative for organizations that primarily need newsletters, signup forms, landing pages, and straightforward email automations.
Its interface is comparatively approachable, and its paid plans offer a practical set of marketing capabilities without requiring an extensive CRM implementation.
MailerLite changed its pricing structure in June 2026. The current Free plan supports 250 active subscribers and 2,500 email sends per 30 days, rather than the older 1,000-subscriber allowance.
The Free plan includes basic automation, but limits the number of active workflows and steps. It also includes two user seats.
The current paid editions are Comfort, Power, and Enterprise. Comfort supports three users and monthly emails equal to 10 times the subscriber-tier ceiling. It also limits active automations, forms, landing pages, and websites.
Power includes unlimited user seats, monthly sends, and active automations, subject to applicable fair-use rules. It also offers additional support and higher usage allowances.
At 10,000 subscribers, MailerLite Comfort is approximately $89 per month on monthly billing. At 50,000 subscribers, the published monthly Comfort price is approximately $319.
Nonprofits receive an additional advantage. MailerLite offers qualifying nonprofit organizations a 30% discount on paid subscriptions. This does not stack with its 10% annual discount; the larger applicable discount is used.
For example, a verified nonprofit on the $89 Comfort tier would pay approximately $62.30 per month after the 30% discount, excluding taxes and other charges.
Where it wins
- Accessible email and automation builders
- Free plan includes basic automation
- Two users on Free and three on Comfort
- Landing pages, forms, and website tools
- 30% discount for verified nonprofits
- Competitive pricing for simpler email programs
Where it falls short
- Free plan limited to 250 active subscribers
- Comfort has sending and automation limits
- Subscriber-based pricing still increases with audience size
- Advanced CRM-related workflows require integrations
- Account approval can affect onboarding
- No directly comparable native event ticketing suite
Our take: MailerLite is a particularly good option for nonprofits and smaller organizations that want straightforward email marketing. Its nonprofit discount makes it more competitive, but organizations using Constant Contact's event features need to price a replacement separately.
Official sources: MailerLite pricing, billing limits and nonprofit discounts, and published list-size comparisons.
Mailchimp
Free to 250 contacts; Essentials from $13/moMailchimp is one of the most familiar alternatives to Constant Contact. It offers campaign editing, templates, audience management, reporting, marketing automation, and a broad third-party integration ecosystem.
Its current Free plan supports up to 250 contacts. Paid plans include Essentials, Standard, and Premium, with different user entitlements, automation capabilities, and email sending allowances.
Essentials includes three user seats, Standard includes five, and Premium provides broader team access. More sophisticated automation and reporting are concentrated in higher editions.
Mailchimp may be less expensive than Constant Contact in some scenarios, but that depends on the selected editions, contact tier, billing terms, and required sending volume.
The contact billing model deserves attention. Subscribed, unsubscribed, and non-subscribed contacts generally contribute to Mailchimp's paid contact limits. Cleaned and archived contacts do not. The same address stored in separate audiences can also count more than once.
This means moving from Constant Contact to Mailchimp does not necessarily eliminate contact-database pricing concerns. Audience organization can have a direct financial impact.
Mailchimp also offers a 15% discount for verified nonprofits. Eligibility should be confirmed before purchasing a paid marketing subscription.
Where it wins
- Established campaign editor and template ecosystem
- Broad third-party integrations
- Three user seats on Essentials
- Five user seats on Standard
- Advanced automation on appropriate editions
- 15% discount for qualifying nonprofits
Where it falls short
- Unsubscribed contacts can remain billable
- Duplicate addresses across audiences may increase costs
- Advanced automation requires higher editions
- Sending allowances and overages matter
- No directly equivalent built-in event ticketing system
- Promotional pricing may differ from renewal costs
Our take: Mailchimp is a sensible alternative for organizations that prioritize campaign creation and integrations. But switching from Constant Contact solely to escape contact-based pricing may not solve the underlying problem.
Official sources: Mailchimp pricing, contact billing definitions, and nonprofit discount policy.
Klaviyo
Free to 250 active profiles; paid Email from $20/moIf your business sells products online, Klaviyo deserves serious consideration.
The platform is built around customer behavior, including browsing activity, purchase history, product interactions, and revenue attribution. Its integration ecosystem is particularly relevant to e-commerce businesses using platforms such as Shopify and WooCommerce.
Klaviyo's Free email plan supports up to 250 active profiles and 500 monthly email sends. Paid pricing scales according to active profiles and sending requirements.
The billing definition matters. Klaviyo does not simply bill on every profile ever stored in the database. Its email/profile allowance is based on active, reachable profiles. Suppressed email profiles are excluded from the active-profile count.
However, an active profile may still be billable even if the company rarely sends that person email. Large, active customer databases can therefore produce significant costs.
Klaviyo also provides predictive analytics, segmentation, and AI-assisted capabilities. Some advanced data products, service tools, SMS functionality, and AI usage may involve separate charges.
Where it wins
- Customer profiles connected to purchase behavior
- Strong e-commerce integrations
- Revenue attribution for campaigns and flows
- Advanced segmentation using customer activity
- Predictive analytics on eligible plans
- Suppressed profiles excluded from active-profile billing
Where it falls short
- Costs rise with active profiles and sending volume
- Additional products can have separate charges
- Some AI functionality is usage-dependent
- Less appropriate for traditional B2B sales operations
- No directly equivalent event registration platform
- May be excessive for basic newsletter requirements
Our take: Klaviyo is worth the investment when e-commerce behavior drives the marketing strategy. For a nonprofit sending newsletters and organizing events, its specialized capabilities may provide little additional value.
Official sources: Klaviyo pricing and plan entitlements.
ActiveCampaign
Starter from $15/mo billed annually; higher tiers scale by contact countActiveCampaign is a logical alternative when the problem with Constant Contact is automation depth rather than cost.
Its strengths include branching workflows, conditional content, behavioral triggers, segmentation, scoring, and sophisticated campaign journeys. Those capabilities make it attractive to companies with more complex marketing processes.
However, ActiveCampaign's functionality differs substantially across editions. Starter has a five-action limit per automation. Plus expands automation capabilities, while Pro adds more advanced features such as predictive sending and attribution.
Starter and Plus each include one user seat. Additional seats can be purchased without automatically upgrading to Pro. Pro includes three users. Companies should compare additional-seat pricing against the value of moving to a higher tier.
ActiveCampaign also offers CRM-related capabilities, including sales pipelines and sales engagement, through additional products and licensing. Do not assume that every marketing subscription includes the full enhanced CRM functionality.
The platform has a 14-day free trial, rather than a permanent free plan. It also uses a credit model for certain enhanced AI capabilities.
Paid plans include 500 monthly Active Intelligence credits. Additional credits begin at $10 per month for 100 credits. Core AI functionality remains available when credits are exhausted, while enhanced actions may pause or require additional credits.
Where it wins
- Advanced marketing automation capabilities
- Flexible triggers and conditional workflows
- Lead scoring and behavioral segmentation
- Advanced optimization on higher editions
- CRM and sales functionality through eligible products
- AI-assisted campaign and automation creation
Where it falls short
- Contact-based subscription pricing
- Starter has significant automation limits
- Additional seats can increase costs
- Enhanced CRM functionality may be separately licensed
- Advanced AI actions consume credits
- No directly equivalent built-in event ticketing system
Our take: ActiveCampaign is worth investigating when Constant Contact's automation limitations are the main reason for leaving. It is less compelling if the only objective is lowering subscription costs.
Official sources: ActiveCampaign pricing, edition differences, and AI credit documentation.
Campaign Monitor
Lite, Essentials, Premier, and Enterprise; contact-tier pricingCampaign Monitor has traditionally appealed to marketing teams and agencies that care about email design, brand consistency, and managing campaigns across clients.
Its drag-and-drop editor, branded templates, subscriber management, reporting, and agency capabilities remain relevant strengths.
However, Campaign Monitor now offers more than a basic email design platform. Its newer Marketing Studio includes AI-assisted email creation, branded creative assets, translation, and related marketing functionality.
The current editions are Lite, Essentials, Premier, and Enterprise. Lite includes a monthly email allowance equal to five times the subscriber-tier ceiling. Essentials and Premier offer unlimited marketing email sends under their plan terms.
Automation, AI functionality, segmentation, collaboration features, and support differ by edition. Enterprise adds custom account management and multi-brand capabilities.
Campaign Monitor also offers phone support, but it is available on Premier rather than its entry-level plans. That is an important distinction when comparing support against Constant Contact.
Campaign Monitor advertises a 10% annual discount for eligible subscriptions and a 15% discount for nonprofits. Discount eligibility and stacking should be confirmed with sales, particularly for agency and multi-team accounts.
It also supports pay-per-campaign arrangements for eligible accounts, which can be relevant to infrequent senders. Availability and feature restrictions should be confirmed before relying on that billing option.
Where it wins
- Strong email design and template capabilities
- Agency and multi-brand management options
- AI-assisted creative tools through Marketing Studio
- Unlimited marketing sends on eligible editions
- Phone support on Premier
- 15% nonprofit discount
Where it falls short
- Lite has contact-based sending limits
- Advanced features require higher editions
- Phone support is not included with Lite or Essentials
- Contact growth can increase costs
- Limited native CRM functionality
- No complete replacement for Constant Contact Events
Our take: Campaign Monitor is worth considering for design-focused marketing teams and agencies with multiple brands. Its automation and AI capabilities are more extensive than older comparisons suggest, but it is not automatically a less expensive or more fully featured Constant Contact replacement.
Official sources: Campaign Monitor pricing and support and edition comparison.
Kit (formerly ConvertKit)
Free to 10,000 subscribers; Creator from $33/mo billed annuallyKit is an interesting alternative for organizations whose email marketing is primarily built around publishing, newsletters, educational content, and audience relationships.
Although Kit targets creators, many of its strengths also apply to membership communities, educational organizations, publications, and smaller nonprofits.
The most notable difference is its generous Free plan. Kit supports up to 10,000 subscribers with unlimited email broadcasts, forms, landing pages, tagging, and basic audience segmentation.
However, the Free plan is focused on audience growth and publishing. Visual automations, unlimited email sequences, and other advanced features require a paid subscription.
Creator starts at $33 per month on the published annual-billing example for 1,000 subscribers. Pricing increases with subscriber count, so that entry price should not be used as a quote for 10,000 subscribers.
Kit also supports digital products, paid subscriptions, creator-focused monetization, and audience recommendations. Eligible paid customers may receive migration assistance, depending on the scope and account.
Where it wins
- Free plan supports up to 10,000 subscribers
- Unlimited email broadcasts on Free
- Audience tagging and segmentation
- Forms and landing pages
- Creator and publication monetization tools
- Visual automations and sequences on Creator
Where it falls short
- Free plan does not include full visual automation
- Paid pricing grows with subscriber count
- Not designed as a traditional sales CRM
- Limited suitability for complex account-based workflows
- No directly equivalent event ticketing platform
- May require integrations for operational processes
Our take: Kit is a compelling option when Constant Contact is primarily being used to distribute newsletters, publish content, and grow an audience. Its free subscriber allowance can be attractive, but businesses needing complex automation should compare paid plans.
Official sources: Kit pricing and Kit Free plan entitlements.
When You Should Not Move
Keep Constant Contact and Connect It
Existing subscription plus integration costsThere are legitimate reasons to remain with Constant Contact, particularly for nonprofits, associations, and event-driven organizations.
Phone support is available across Constant Contact's paid plans. That can be valuable when volunteers, administrators, or occasional users need direct assistance.
Built-in event registration and ticketing are also meaningful. Replacing these functions may require a separate event platform, additional transaction fees, and a new data integration.
If your organization's actual frustration is inconsistent contact data between Constant Contact and its CRM, that may be an integration problem rather than a reason to replace the email marketing platform.
Zenatta has firsthand experience here. We have built bidirectional Zoho CRM to Constant Contact integrations through its API, creating and updating contacts from CRM so the two stay in step.
This approach can preserve Constant Contact's event management and support capabilities while improving data consistency between marketing and sales or membership records.
A reliable bidirectional integration needs deliberate rules for field ownership, duplicate matching, synchronization conflicts, and consent management. The two platforms should not blindly overwrite each other's records.
Consent handling is especially important. Constant Contact's API includes create/update operations intended for contacts who have explicitly opted in. Certain operations can change email permission status, so they should not be used to re-subscribe contacts who have not provided consent.
The correct integration design should preserve unsubscribe status, track the appropriate system of record, and ensure that CRM updates do not accidentally restore marketing permission.
Where it wins
- Keeps existing event registration and ticketing
- Preserves live phone support
- Avoids rebuilding campaigns unnecessarily
- Can resolve CRM synchronization problems
- Avoids changing sending infrastructure
- Preserves existing workflows and account history
Where it falls short
- Existing subscription charges remain
- Event transaction fees still apply
- Integration development and maintenance cost money
- Automation limits remain edition-dependent
- Sync errors require monitoring and ownership
- Does not solve every missing product capability
Our take: If events and support are central to your organization's operations, keeping Constant Contact and improving its CRM integration may be more sensible than migrating the entire marketing environment.
A targeted integration can be a smaller project than replacing the platform, although actual effort depends on the data model, required workflows, and synchronization complexity.
Technical reference: Constant Contact V3 Contacts API and create/update consent requirements.
What It Costs at Three Real List Sizes
These examples help establish a starting point, but they are not identical subscriptions. Prices depend on the selected edition, billing frequency, sending limits, automation requirements, and the vendor's definition of a billable contact.
| Platform | 1,000 contacts | 10,000 contacts | 50,000 contacts | Billing model |
|---|---|---|---|---|
| Constant Contact Lite | $30 | $120 | $430 | Contact tier; monthly billing |
| Constant Contact Lite, qualifying nonprofit | $21 | $84 | $301 | Contact tier; 12-month prepay equivalent |
| MailerLite Comfort | $19 | $89 | $319 | Active subscribers; monthly billing |
| MailerLite Comfort, qualifying nonprofit | $13.30 | $62.30 | $223.30 | 30% nonprofit discount applied |
| Zoho Campaigns Standard | Current tier quote | Current tier quote | Current tier quote | Marketing contacts; edition-dependent |
| Brevo | Quote by sends | Quote by sends | Quote by sends | Email volume and storage allowance |
| Mailchimp | Edition quote | Edition quote | Edition quote | Billable contacts and sending limits |
| Klaviyo | Profile-tier quote | Profile-tier quote | Profile-tier quote | Active profiles and email volume |
| ActiveCampaign | Edition quote | Edition quote | Edition quote | Contact tier and plan |
| Campaign Monitor | Edition quote | Edition quote | Edition quote | Subscriber tier and send allowance |
| Kit | Free broadcasting available | Free broadcasting available | Paid quote required | Subscribers and selected edition |
US pricing checked November 2026. Constant Contact Lite and MailerLite Comfort figures use standard monthly billing before discounts. Nonprofit figures are calculated from published discount rates and shown as monthly equivalents. Constant Contact's nonprofit example requires twelve-month prepayment. MailerLite's nonprofit discount does not stack with its standard annual discount. Other vendors use dynamic tier selectors or require additional usage assumptions, so unverified prices are intentionally omitted. All figures exclude applicable taxes and optional add-ons.
What the numbers actually show. At 10,000 contacts, Constant Contact Lite is $120 per month on standard monthly billing. MailerLite Comfort is $89.
That is a difference of $31 per month, or approximately 25.8%, before considering discounts, sending limits, automation, support, and event functionality.
For qualifying nonprofits, Constant Contact Lite can fall to an effective $84 per month with twelve-month prepayment, while MailerLite Comfort can fall to $62.30 per month.
The nonprofit difference is $21.70 per month, or approximately $260.40 over twelve months at those rates. That saving can disappear quickly if the organization needs to purchase separate event software or integrations.
Don't Forget Nonprofit Discounts
Nonprofit pricing materially changes this comparison. Several vendors offer discounts, but they use different eligibility rules, approval processes, and billing requirements.
| Platform | Published nonprofit benefit | Important restriction |
|---|---|---|
| Constant Contact | 20% off six-month prepay; 30% off twelve-month prepay | Eligibility verification; no monthly-billing nonprofit discount |
| MailerLite | 30% off paid subscriptions | Does not stack with the 10% annual discount |
| Mailchimp | 15% off | Verified nonprofit status required |
| Campaign Monitor | 15% off | Contact sales to verify eligibility and terms |
| Zoho Campaigns | Nonprofit discounts available by request | Specific rate and eligibility require confirmation |
| Other platforms | Check current nonprofit or organization-specific offers | Do not assume an unpublished discount |
A nonprofit should not compare only public list prices. Ask each vendor for its nonprofit rate, contract length, renewal terms, sending allowance, and any restrictions on applying additional discounts.
Nonprofit discounts can also affect implementation decisions. A platform with a higher public price may be more competitive after verification and prepayment discounts are applied.
Official sources: Constant Contact nonprofit policy, MailerLite nonprofit discount, Mailchimp nonprofit discount, and Campaign Monitor nonprofit pricing.
What Leaving Actually Involves
Replacing Constant Contact involves more than importing a spreadsheet. The migration needs to account for subscriptions, consent, events, templates, sending infrastructure, and any connected applications.
- Export unsubscribe and bounce information, not just active contacts Suppressed contacts need to remain suppressed after migration. Otherwise, the destination platform may begin emailing people who opted out or whose addresses are no longer deliverable. That creates compliance and deliverability risks.
- Preserve permission and consent records Constant Contact's export documentation states that permission status is included in contact exports only when Advanced Email Permissions are enabled. Review this configuration before exporting if you need to preserve consent evidence for GDPR, CASL, or other requirements. Consent should not be inferred solely from the presence of an email address.
- Event data requires a separate plan Constant Contact supports registrant reports and event-related exports. However, exporting attendee records does not recreate event registration pages, ticket configurations, promo codes, payment processing, or event workflows in the destination system. Plan to preserve historical records and rebuild operational event functionality where necessary.
- Templates and automations need testing Email HTML can sometimes be reused, but editors render content differently. Rebuild templates where required and validate responsive behavior, merge fields, unsubscribe links, and dynamic content. Automation triggers, wait steps, and branching conditions also need to be mapped.
- CRM integrations must be rebuilt or reconfigured Identify every integration connected to Constant Contact. That may include CRM synchronization, signup forms, donation platforms, membership databases, ecommerce stores, Zapier or Zoho Flow automations, and custom API connections. Confirm that the replacement supports the same data and actions.
- Warm up your sending reputation Configure SPF, DKIM, DMARC, and any required sending or tracking domains. If sending infrastructure changes, begin with engaged contacts and increase sending volume appropriately. Avoid moving a large list and immediately sending at full volume without evaluating deliverability.
- Run a parallel validation period Test important workflows before decommissioning Constant Contact. Validate contact imports, unsubscribe behavior, synchronization, event registrations, automations, and reporting. Confirm the destination can perform the required processes before switching off the old account.
Technical sources: Constant Contact contact exports and Constant Contact API documentation.
How to Actually Choose
Start from your situation
- Large audience, infrequent sends → Brevo
- Already using Zoho CRM → Zoho Campaigns
- Smaller organization seeking simplicity → MailerLite
- Familiar email tools and integrations → Mailchimp
- E-commerce and purchase-driven marketing → Klaviyo
- Need more sophisticated automation → ActiveCampaign
- Design-led team or marketing agency → Campaign Monitor
- Newsletter or audience-driven organization → Kit
- Depend heavily on ticketed events → Consider staying with Constant Contact
- CRM data is inconsistent → Evaluate integration before migration
Then check these
- Count contacts, active subscribers, and suppressed records separately
- Calculate average and peak monthly email volume
- Compare standard prices against verified nonprofit discounts
- Count users who require their own account access
- Identify automations that must be recreated
- Price event software and ticketing fees separately if necessary
- Confirm suppression lists and consent records can be migrated
- Check whether live phone support is available on the selected plan
- Include integration development and maintenance costs
- Compare annual versus monthly billing and renewal terms
One example of why the entire workflow matters: Consider a nonprofit with 10,000 contacts, a small marketing team, and three paid events each year.
MailerLite might offer lower email subscription costs, especially with its nonprofit discount. But if the nonprofit relies on Constant Contact for event registration, ticketing, attendee management, and phone support, those functions need replacement.
Alternatively, if the nonprofit already manages donors and membership data in Zoho CRM, Zoho Campaigns may offer better-connected marketing workflows. Zoho Backstage could supply the event functionality, subject to its separate entitlements and implementation requirements.
Neither decision can be made responsibly from the email subscription price alone.
Common Questions
What is the best Constant Contact alternative?
It depends on your requirements. Brevo is worth considering for large lists emailed occasionally. Zoho Campaigns is a strong option for businesses using Zoho CRM. MailerLite suits simpler email marketing. Klaviyo is particularly strong for e-commerce, ActiveCampaign for advanced automation, and Kit for newsletters and creator businesses. Organizations that rely heavily on Constant Contact's event management and phone support may be better off staying.
Is Constant Contact expensive?
Constant Contact Lite costs $120 per month at 10,000 contacts and $430 at 50,000 contacts on standard monthly billing. However, annual prepayment discounts reduce those amounts, and qualifying nonprofits can receive 30% off with twelve-month prepayment. Higher editions, sending overages, SMS, event transaction fees, and other add-ons can increase the total cost. Compare the complete requirements rather than headline prices alone.
What does Constant Contact do better than its alternatives?
Constant Contact combines live phone support on paid plans with built-in event registration and ticketing. This is particularly useful for nonprofits, associations, and event-driven organizations. Some alternatives offer phone support or separate event tools, but replacing both capabilities can require additional products and costs.
Can we keep Constant Contact and fix the CRM sync instead?
Yes. Zenatta has built bidirectional Zoho CRM to Constant Contact integrations through the Constant Contact API, creating and updating contacts from CRM so the systems stay synchronized. A well-designed integration can preserve Constant Contact's event tools and support while improving contact data consistency. Field ownership, duplicate handling, synchronization conflicts, and email consent must be managed carefully.
Does Constant Contact offer nonprofit discounts?
Yes. Eligible nonprofits receive 20% off standard pricing when prepaying for six months or 30% off when prepaying for twelve months. There is no nonprofit discount on monthly billing. Eligibility must be verified before purchasing a prepayment plan. MailerLite, Mailchimp, and Campaign Monitor also advertise nonprofit discounts.
How much does Constant Contact charge for event ticketing?
For paid events created on or after August 1, 2026, Constant Contact charges a 3.5% platform fee in addition to payment processing. Its published Stripe example adds 2.9% plus $0.30 per transaction, producing a combined 6.4% plus $0.30. PayPal's published processing rate is 3.49% plus $0.49, subject to the merchant agreement. Free events do not require payment processing.
Work Out Whether You Should Move
Before replacing Constant Contact, understand what you are paying for and what you would need to rebuild.
Tell us your contact count, sending frequency, nonprofit status, event requirements, and current CRM. We can help compare the actual subscriptions, integration requirements, and implementation costs.
If Constant Contact's event tools and phone support are central to your operations, we may recommend staying and improving your CRM integration.
If those capabilities are not important, we can help identify a platform that better fits your budget, automation requirements, and existing technology.
Book a Free Strategy SessionNo obligation. Client implementation details are generalized to protect confidentiality. Pricing and licensing are subject to current vendor terms.