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What is CRM? Expert Explanation with Industry Examples

In this video, we dive into what Customer Relationship Management (CRM) really is and how it applies to everyday activities and real-world scenarios.

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  • 0:09 What is CRM?
  • 0:30 Important Statistics of Using A CRM
  • 1:43 How Do You Reduce The Friction Of Your Sales Process? Marketing Scenario
  • 2:27 Intro To Marketing Scenario
  • 3:01 Email Validation
  • 4:04 Automatic Record Deduplication Sales Scenario
  • 4:46 Two Departments In Sales
  • 5:39 Proposal Automation
  • 7:58 Leads Ready For Sales Outreach
  • 8:55 Add Custom Fields: Budget, Authority, Needs, Timeline (BANT)
  • 9:15 Blueprint
  • 10:26 Automatic Lead Assignment
  • 10:51 Lead Outreach Cadence (Lead Nurturing Scenarios)
  • 12:54 As The CRO, You’re Looking For A 30,000 Ft View Of Sales. How Can A CRM Help?
  • 13:47 Sales Forecasting And Advanced Reporting Customer Success
  • 18:21 CRM Portal For Your Customers
  • 20:13 Add Custom Fields And Custom Views For Your Customer
  • 21:26 Centralized Database