Zoho CRM Setup: Best Practices for B2B vs. B2C Business Models

Quick Overview B2B: Use Accounts as the hub; Contacts and Deals relate to Accounts B2C: Use Contacts as the hub; deactivate Accounts module Lead conversion mapping determines where fields go Custom workflows and global picklists improve consistency and automation Video Walkthrough (Play & Follow Along) B2B CRM Configuration This section mirrors the video’s step-by-step B2B […]