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The CRM Zen Show Episode 136 – Integration Station

Zoho News

Implementation of the Week

  • Custom functions in Zoho Subscriptions for mapping current subscription Statuses to CRM Contacts
    • Custom Deluge scripts can be triggered on a variety of Subscriptions actions (activation, upgrade, cancellation)
    • Using the customer on file for the Subscription, the CRM Contact can be fetched in Deluge
    • Based on the subscription product and plan, we can assign specific identifiers to the Contact in CRM
    • This allows us to market to subscribers of specific plans based on this identifier

This Weeks Read

  • How to Create an Effective Customer Journey Map – HubSpot Blog – by Aaron Agius –  @IAmAaronAgius
    • A monster 19 minute read and well worth the time, but I can sum it up with one quote from the article:
      • A customer journey is very specific to the physical experiences your customers have. Thus, the best way to understand the journeys of your customers is by asking them.

New Blogs, Videos, and Resource Guides

Application / Plug-In of the Week

  • Ghost Browser
    • This is a browser that is built on Chromium (the same as Google’s Chrome Browser).  
    • I am finding this to be a big time saver.  It really keeps things organized.  It also allows you to have multiple identities open at the same time. (Be logged into the same website on different tabs, using different credentials.
    • Key Features are:
      • Multiple Identity Types
        • Choose permanent or temporary Identities to manage your isolated cookie jars!
      • Powerful Proxy Options
        • Assign a different proxy to each tab or to groups of tabs in a flexible and powerful way.
      • Chrome Extensions
        • Built on Chromium so you can import your Chrome extensions in under 30 seconds.
      • Fight Tab Bloat
        • Save your tabs into groups and pull up only the ones you are using right now! Instant productivity!

Tips and Tricks

  • Change the order of your CRM Search by reordering your Tabs
    • A shout out to CRM Zen Show listener Jessica for pointing this one out.
    • Yes, it is true.  If you place your contacts first (after the home tab), then the first results you get will be Contacts.  If leads were moved to the second position, then leads will show up next.
    • You can rearrange your tabs by going to Settings> Modules and Fields> Organize Modules (in the upper right-hand corner).