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The CRM Zen Show – Episode 125 – We Need To Talk Lucy

Zoho News

  • 5 Updates Released for Zoho Analytics

    • This update includes: Filter Enhancements, Pagination in URL/Feeds Import, Easy Zapier Integration, and more.

  • Zoho Show For Android Update Adds Download Repository
    • Zoho has added a “View Downloaded files” section to the Show app for Android, allowing you to view PPTX, PDF, or JPEG files from a single location.
  • Zoho Commissions CRM Essentials Research Survey:US and Canada Adjunct Surveillance Survey
    • The data shows that 62% of U.S. and Canadian companies don’t inform customers that they allow tracking code from third-party services on their websites.

Implementation of the Week

  • UTM Tracking for CRM Leads via Zoho Forms
    • Zoho Forms has specific settings for UTM Tracking
    • First, Z Forms code is embedded in the footer of all pages on the website
    • UTM Tracking fields added to Zoho Forms – CRM integration
    • Simple iFrame embed used to add Form to website
    • On submission of Form, UTM Campaign, Term, Click ID all are captured and submitted

This Weeks Reads

  • Everything You Need to Write a Marketing PlanHubSpot Blog Written by Clifford Chi
    • Last week HubSpot had a great blog on Marketing Budgets.  Here is one on building out your Plan (I recommend you do this first).  It also includes a downloadable template.

Application / Plug-In of the Week

  • SMS-Magic
    • On our webinar last week about RingCentral and Zoho I was asked about good SMS solutions.  I left this one out, and I heard about that omission from quite a few of you. 🙂  This is the ALL-TIME TOP rated extension in the Zoho Marketplace with 590 Reviews, of which, 543 are 5-STAR.  
  • Some of its Key Features Include:
    • Two-way SMS and MMS conversations, featuring a simple interface that empowers reps to quickly deliver rapid sales responses and service resolutions with SMS templates.
    • Automated compliance management, auto-responses, personal profiling, surveys, scheduling, and SMS campaigns.
    • View an entire history of all conversations, across Zoho modules, within each record. Users share a 360˚ history of every record’s messaging conversations, to give each buyer a personal touch.
    • Track & analyze responses, manage Sender IDs, receive delivery reports, and opt-outs.
    • You can get the full details from the companies website.

Tips and Tricks