This guide by Zoho covers lead scoring. Wondering what lead scoring is? Or maybe you have an idea of what it is, but don’t know really how it works. We were all here at one point and don’t worry guides like this will catch you up to speed in no time. Even if you are familiar with lead scoring this guide is a great refresher.
In today’s world where time is a commodity in sales, well-streamlined sales have become imperative. One useful way to save time while increasing sales is to make sure that you focus on the best available leads, and not waste time on inactive/dead-end leads. Track your leads’ behaviors and web activities and determine their level of interest in your organization and your level of interest in them.
Here is the table of contents for this guide:
- Earning Potential Leads for Successful Business
- What is Lead Scoring?
- Why is Lead Scoring Important for My Business?
- What Data Should I Consider for Lead Scoring?
- Classifying Leads for Efficiency- Hot, Warm, and Cold
- Factors Determining Sales-readiness of Leads
- Introducing Custom Scoring
- Steps to Implement Lead Scoring for My Business
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