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Zoho MarketingHub Lead Scoring

This guide by Zoho covers lead scoring. Wondering what lead scoring is? Or maybe you have an idea of what it is, but don’t know really how it works. We were all here at one point and don’t worry guides like this will catch you up to speed in no time. Even if you are familiar with lead scoring this guide is a great refresher.

In today’s world where time is a commodity in sales, well-streamlined sales have become imperative. One useful way to save time while increasing sales is to make sure that you focus on the best available leads, and not waste time on inactive/dead-end leads. Track your leads’ behaviors and web activities and determine their level of interest in your organization and your level of interest in them.

Here is the table of contents for this guide:

  • Earning Potential Leads for Successful Business
  • What is Lead Scoring?
  • Why is Lead Scoring Important for My Business?
  • What Data Should I Consider for Lead Scoring?
  • Classifying Leads for Efficiency- Hot, Warm, and Cold
  • Factors Determining Sales-readiness of Leads
  • Introducing Custom Scoring
  • Steps to Implement Lead Scoring for My Business

Not finding what you are looking for in regards to Zoho Marketing Hub? Drop us a line and we would be happy to see what we can do to fill that gap!

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.