Kicking off 2025 at the Zoho Global Partner Summit in Chennai, India, we were honored with the award for “Global Partner of the Year for Zoho CX Suite 2024” & “Partner of the Year 2024.” But what is the Zoho CX Suite? CX stands for customer experience, and to Zoho—and to us—the customer experience is everything. The CX Suite of applications includes products such as Zoho CRM, Zoho Projects, Zoho Cliq, Zoho Desk, Zoho Campaigns, and more.
Here is a look back over the years at how we have enhanced the customer experience journey for our clients.
What is CX to Zoho
At Zoho, CX (Customer Experience) is everything. Over the past few decades, they have crafted a world-class business suite that challenges the previous industry leaders. But how? By focusing on both the customer experience and the employee experience.
We had the opportunity to witness firsthand the employee experience Zoho has built, and it is truly remarkable. The campus and headquarters in Chennai are not only beautiful but thoughtfully designed to provide their team with everything they need. From housing to daycare, employees have everything they need right there at Zoho to succeed.
This EX (Employee Experience) translates directly into their CX suite. The investment in their own team translates directly into the CX suite they’ve built for the rest of us.
Our CX Journey
Our Team
We figured it would be most appropriate to start sharing our journey with our team. Just like Zoho, from day one, we have been constantly striving to improve our EX by creating a culture and work environment that caters to our team’s needs. It has been a slow but steadily growing process over the past few years. By constantly gathering feedback, striving to improve, and using outside resources like FiredUp! Culture, we have been able to grow year over year—turning our weaknesses into strengths and making our strengths even stronger.
Mastering the Zoho CX Suite
Creating the perfect client experience would not be possible without fully understanding all the intricacies and solutions Zoho has to offer. With Zoho One alone containing over 45 products, each with a wide variety of use cases, there are often multiple ways to achieve the same outcome. However, only one way provides a long-term solution with scalability.
Understanding this, along with how each product integrates with others and tailoring solutions to our clients’ unique needs, is vital to ensuring we deliver the ideal experience Zoho intended.
Refining the Perfect CX for Our Clients
Communication and transparency are key. Over the years, we’ve continued to build out our client portal in Zoho Creator, constantly seek feedback, and learn from our clients. This helps us not only assist them in growing but also improve ourselves.
With nearly 1,000 clients served over the last five years and countless custom solutions and implementations, building the perfect Zoho experience for each client is unique—but it’s also our favorite part of what we do.
Sharing Our Knowledge
Lastly, one thing we pride ourselves on when it comes to enhancing the Zoho CX Suite is that it isn’t just about our clients—it’s about everyone. Over the past five years, we’ve shared our knowledge of these products with the wider community, entirely for free.
Through our YouTube tutorials and podcast, to Club Zenatta—where we share the latest news, post weekly developer codeshares, and answer community questions—we strive to help everyone maximize the potential of this product suite.
At Zenatta, the journey to enhance the customer experience is never complete—it’s a continual process of learning, adapting, and sharing. With Zoho’s CX Suite as our foundation, we strive to empower our clients and the broader community to achieve their goals through tailored solutions and expert guidance. Together with Zoho, we remain committed to putting the customer experience first in everything we do.
