Modernize your Website with Shopify & Zoho
A well-designed website is an essential part of doing business. It used to be that a company’s web page was primarily about marketing and sharing information. Today, your site may be one of your main points of sale. It may even be the center of your commercial model. The success of your business is tightly bound to the quality of your web presence.
The Need for Excellence in Website Development
A comprehensive web development strategy is more than just crafting an attractive site. There are plenty of developers who can make your page look pretty. You need resources that will make your e-commerce website a smooth experience for your staff and customers.
Shopify’s Front End Customer Experience
Whether you are only online or have a brick and mortar store, your website will often be the customer’s first interaction with your business. Appearances matter and you want a site that is visually appealing and easy to navigate. Also, you need your clients to have a straightforward shopping experience. If the layout is confusing or customers find it challenging to make a purchase, they will search for a simpler option.
Well-designed sites have content that generates search results. Before your customers can shop on your site, they must find it. SEO optimization is a critical part of modern web development.
Back End Ease of Use
The part of your site that your customers see is only one piece of the e-commerce puzzle. In the background, an effective website will help you set up customer accounts, handle payments, and manage your inventory. A smooth operation behind the scenes will make online shopping pleasant and encourage return customers.
Working with a Strong Website Partner
Since it started in 2006, Shopify has grown to be one of the most popular e-commerce companies globally. Their cloud-based platform makes it easy for businesses of all sizes to take their work online. They provide design tools and themes to get a new website off the ground. The platform can help handle the whole shopping process, from payments to shipping. New entrepreneurs appreciate that they can put together a fully-functional commercial website in a short time.
How Zenatta Can Help
One of the challenges of working with an online platform is that many websites start to look similar. When thousands of users are accessing the same tools and themes, there will be some overlap.
Zenatta can help you get the most out of your website. Our team will use the framework while providing a design that is customized for your enterprise. With our help, you will have a website that is unique and user-friendly.
We can also help you with practical matters such as SEO optimization. It is not just a matter of choosing the right keywords, but it is also about knowing where keywords must appear. With our help, your website will appear higher up in search results.
One of the main places we focus on is website integration. You already use accounting and CRM tools in your day-to-day business. We can help you connect your website so that sales, inventory changes, and customer accounts update automatically.
At the end of the day, we are here to help you leverage Shopify’s magic. Did you know that Shopify has built-in Abandoned Cart email templates? Yes, you read that right. By enabling this feature, you’ll be able to convert more sales and engage with people that visited your site but didn’t buy anything. And with retargeting abilities available through MailChimp and Facebook, you’ll be able to send customized marketing messages to customers based on their website activity.
The Power of Zoho for Your Online Business
As a Zoho Premium Partner, we can attest to the power of this platform’s suite of business applications. With this cloud-based resource, you can find everything you need to maintain a physical or online store. Schedule your employees, manage your projects, and handle every sale with a package of connected tools.
We are experts at helping businesses find the best use for these resources. Our team can advise you as to which tools are worth the investment for your unique project. We can also set things up so that critical functions are easily accessible to your staff.
A Powerful Combination
Each of these platforms is a powerful tool on its own. However, with a Zoho-Shopify combination, these platforms work together to provide e-commerce that runs effortlessly. What your customer does on the website will register immediately with your accounting, inventory, and CRM tools.
An integrated model gives you flexible ways to run your business. For example, the Subscription tool allows you to manage scheduled payments. This ability is perfect for a SaaS product or regular shipments of a physical product. Properly integrated, these platforms open up new possibilities such as flexible payment options and international sales.
Removing Friction Points
Many small businesses work with several programs for day-to-day operations. Often, they acquire new software as needs arise. In the early stages, the main concern may have been accounting and inventory. As the business grows, there is a need for CRM and marketing software.
Working with multiple platforms can slow the flow of your business. Often, the solution to nonintegrated programs is manual data entry. Someone must enter the daily information from online sales into the accounting program. This practice creates friction points, such as entry errors, material shortages, and missed orders. Platform integration removes the slowdowns and increases efficiency.
Smart Integration with Zenatta
Our partnership with both platforms puts us in a strong position to create a customized, integrated solution that will benefit your organization. By letting your business solutions communicate with your website, you will be getting real-time information about sales and payments. The functions that slowed your business down will happen automatically.
If there is a problem with a payment, your CRM solution can immediately send a notice to the customer. The Inventory solution can generate an invoice at the time of the sale. With the Forms solution, you can embed a form on your website and send that information anywhere you need it to go. An integrated Zoho-Shopify solution will help your business respond faster to customer needs. See our webinar above for a more detailed breakdown of all of the different integrations.
Getting Started with Zenatta
Zenatta Consulting has helped many clients discover the power of an integrated Zoho-Shopify solution for e-commerce. Our team will support you as you work to automate, optimize, and integrate your business functions. If you are ready to work smarter while you increase your rate of sales, get in touch with us for a free one-hour consultation.