3.6/5
Design & Usability
4/5
Customization
3.5/5
Integrations
3.5/5
Features & Capabilities
4/5
Mobile Accessibility
4/5
What is Zoho Marketing Automation?
Zoho Marketing Automation is a full-suite marketing platform designed to help businesses streamline and manage their marketing efforts across email, web, social, and SMS—all from a centralized system. Unlike traditional single-channel tools, Marketing Automation brings lead management, multi-channel outreach, journey orchestration, and analytics into one cohesive platform.
Why we rate it "Probably"
We give Zoho Marketing Automation a “Probably” rating because it offers a lot of value if you are committed to working primarily within the Zoho ecosystem. The platform covers most needs—email campaigns, behavior-based automations, lead scoring, and SMS outreach—with excellent CRM integrations.
Read MorePros
- Website visitor tracking (not available in Zoho Campaigns)
Cons
- Competes with more robust tools like ActiveCampaign and HubSpot
- Sync issues with CRM or third-party tools can occur
- Occasional bugs, particularly with automation triggers
Marketing Automation Pricing Information
Default Plan
$14 / User/ Month
Billed Annually
- Unlimited Automated Emails
- Complete Lead Management
- SMS Marketing
Professional Plan
$22 / User/ Month
Billed Annually
- Smart URLs
- Advanced Segmentation
- A/B Testing
Enterprise Plan
$44 / User/ Month
Billed Annually
- X-ray Journey Tracking
- Lead Assignments
- Webhooks
