Measuring the true impact of your marketing campaigns is often a challenge. By default, Google Analytics can’t track offline revenue, while Zoho CRM can’t access detailed website activity. When you connect the two, you can close that gap, align sales with marketing, and finally see which campaigns actually drive revenue.
That’s where GAConnector comes in. It provides two-way communication between Zoho CRM and Google Analytics, allowing you to track both leads and closed deals across platforms.
Why Connect Zoho CRM with Google Analytics?
With GAConnector, you create a seamless data exchange:
- Import campaign data into Zoho CRM – See exactly where each lead came from.
- Push closed deals into Google Analytics – Measure channels by actual revenue, not just clicks or form fills.
- Track ROI more accurately – Identify campaigns that generate real sales instead of vanity metrics.
- Unify online and offline data – Follow your customer journey from the first website visit to a closed deal.
This integration eliminates guesswork and helps your team focus on marketing strategies that actually convert.
Key Functions of GAConnector
- Campaign Attribution in Zoho CRM
Track leads with their original campaign, medium, or source so you know what’s working. - Revenue Tracking in Google Analytics
Send deal revenue data back to GA for real-dollar ROI reports. - Lead Sync Across Systems
Every new user who generates a GA event can automatically be logged as a lead in Zoho CRM. If that lead already exists, GAConnector appends the new data to their record.
How the Integration Works
GAConnector installs an extension that creates new Google Analytics fields inside Zoho CRM. These fields act as containers for GA data.
To set it up:
- Install the GAConnector extension in Zoho CRM.
- Add the tracking code to your website (provided in GAConnector’s setup guide).
- Assign field visibility to admins, all users, or specific CRM profiles.
- Enable auto-sync so new leads and deals are continuously updated with GA data.
- Use Zoho Forms with hidden GA fields to automatically capture and link Analytics IDs with CRM records.
Benefits of Zoho CRM + Google Analytics Integration
- Measure real ROI, not just impressions or clicks.
- Compare marketing channels based on actual revenue.
- Eliminate manual tracking with automated syncing.
- Gain insights into both lead sources and deal performance.
When connected, Zoho CRM and Google Analytics work as one system, giving you a complete picture of your marketing funnel—from first click to final conversion.
Final Thoughts
Integrating Zoho CRM and Google Analytics with GAConnector transforms how you measure marketing success. Instead of relying on incomplete data, you’ll have the clarity to refine your campaigns, invest in the right channels, and cut waste.
This integration doesn’t just improve reporting—it helps you make smarter business decisions.