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The CRM Zen Show Episode 304 – Projecting Confidence

Zoho News

Implementation of the Week

  • CRM Email Parser Configuration for Creating Accounts, Contacts, & Deals
    • In this implementation, we’re working with a client that receives inbound prospects from a variety of different large organizations
    • These large organizations do not allow for REST API integration. Instead, they just send form emails to a dedicated email address provided by our client
    • Our goal was to route these emails into the CRM, but rather than create a Lead (as a traditional parser would), our client ideally wanted them to land as Contacts, Accounts, and Deals upon completion of parsing
    • To accomplish this, we configured a CRM email parser where these emails are now sent. This parser is configured to immediately pass the data into Deluge for us to use there
    • We use this data to first create a CRM Lead. The reason for this is that our client wanted these inbounds to show up in their Lead reporting metrics
    • However, for this type of Lead, we auto-convert the lead to a Contact, Account, and Deal as they are pre-qualified for services

Code Share of the Week

  • Get Data from Zoho Sheet via API
    • Due to the client’s lack of access to Zoho Analytics, a solution was implemented using Zoho Sheets to update specific invoices retroactively. This was achieved by storing the necessary data in a file on Zoho Sheets, which supports API interactions similar to Zoho Analytics.
    • The process involved fetching specific rows from a sheet using the Zoho Sheets API with defined criteria to select only the necessary data. After retrieving the data, each targeted invoice row was updated to mark the ‘UPDATED’ column as ‘TRUE’ using another API call.
    • This approach demonstrates the flexibility of Zoho’s ecosystem, allowing for effective data manipulation and updates through API calls in Zoho Sheets, serving as an alternative to Zoho Analytics for handling specific data operations.

New On Zenatta

  • Zenatta Blogs
    • Zoho DataPrep Full Product Tutorial
      • This month’s full product overview was on Zoho DataPrep.  If you are looking for a quick and simple way to clean and manipulate your data, this webinar is for you.
    • CQ Floors Case Study
      • Huge shoutout to everyone at CQ Floors for this month’s case study.  This implementation focused heavily around two applications for flooring that needed to be tied into CRM for the client to have a true cloud-based solution.

Tips and Tricks

Question of the Week (AZAAZ)

This Week’s Quizzes

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.