Calendar Management – Organize Your Life

Reading Time: 6 minutes Managing your time effectively is one of the biggest responsibilities you have throughout your life. This applies to your personal life and work life. It’s also important to create a clear separation between the two. You don’t want to burn yourself out through overwork and have work intruding into what should be time with your[…]

Generate Quality Leads for Zoho CRM with Google Ads

Reading Time: 5 minutes   When running any kind of business, among the most important component in long-term success is the implementation of a strong marketing campaign. The core facet of any marketing campaign is SEO & PPC advertising. This form of advertising allows the marketer to pay only when someone clicks on the ad they’ve placed on a[…]

Assigning Leads to Salespeople Fairly With Zoho CRM Automation

Reading Time: 3 minutes Assigning leads can be a tricky political business. How do you distribute leads fairly so that everyone has the same opportunity to thrive and make money without showing favoritism or giving valuable leads to poor performers? Most organizations settle on a random or semi-random method to avoid any appearance of preference or punishment. Absent any[…]

5 KPIs Your CRM Should Be Tracking

Reading Time: 3 minutes Key performance indicators (KPIs) are a critical part of managing a team. In sales and marketing, KPIs determine bonuses and guide performance reviews. These KPIs are supposed to be proxies for success in your job: if you’re a salesperson, the more you sell, the better you’re doing. Unless, of course, your massive sales aren’t making[…]

3 Tricks For Building Believable Buyer Personas

Reading Time: 2 minutes A buyer persona is a fictional person that represents a demographic or segment you’d like to sell to. A persona can be anything as thin as basic demographic information, like age, gender, and race, to a fully-fleshed out person, with narratives, names, jobs, geographic areas, and more. The more completely you can illustrate the small[…]

The Value of Brevity

Reading Time: 3 minutes If you want people to pay attention, keep it brief. Answer their question immediately, then provide an explanation. Short, punchy content is the key to modern brand engagement, and users don’t have the patience or attention span for lengthy paragraphs. Ideally, your first paragraph should function as a TL;DR for readers, following the guidance of[…]

Making Brand Videos People Want to Watch

Reading Time: 4 minutes Brand videos are the future of small business communications! Small business videos are only rarely done effectively. What makes a video “work” on a technical level? You might not know the answer to that question right now. But stick around, and you will. Brand Video Secret #1: Relevant Content Loud and colorful videos might be[…]

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Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Senior Developer

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.