Chronicles of Bad Email Marketing
This guide by Zoho displays a handful of scenarios on what not to do for email marketing. If your subscribers have retracted themselves from your mailing lists recently, these reactions aren’t just hypothetical. Your subscribers are put off by your email campaigns, and each one is bringing them closer to the unsubscribe button. What brought […]
Workflow Automation Zoho Campaigns
This guide by Zoho provides a useful training on how to implement workflow automation in Zoho Campaigns. Zoho Campaigns’ workflow automation enables you to categorize contacts based on their behavior and contact information, then perform various actions. Workflow can be beneficial to you in completing tedious tasks in a jiffy. The following are covered in […]
A/B Testing Zoho Campaigns
This Guide by Zoho is a quick how-to for setting up A/B Testing inside Zoho Campaigns. This useful strategy can help determine which formatting style of a campaign is the most successful for engaging your target audience. A/B testing (also known as split testing) is a tool to help you compare two different versions of […]
Importing Contacts with Zoho Campaigns
This guide by Zoho provides a quick look at how to import contacts into Zoho Campaigns for your mailing list. Zoho Campaigns allows you to import contacts from other sources into a mailing list. Before you begin importing contacts, make sure that you’ve created a mailing list to save the data. In this guide, you’ll […]
15 Ways to Grow Your Mailing List
This guide by Zoho gives you 15 great tips to grow your mailing list with Zoho Campaigns. Though they are all pretty straight forward, it is very easy to forget about some of these practices. As a marketer, your primary goal will be to add new contacts to your mailing list so that you continue […]
Zoho Campaigns Mailing Template Overview
This video is meant to be a visual aid for the link below. Click here for the full guide from Zoho on Zoho Campaigns Email Templates Elements.
The 4 GDPR-Compliant Duties of Email Marketer
This guide by Zoho helps the user better understand GDPR (Global Data Protection Regulation) and how to apply this regulation to email marketing inside Zoho Campaigns. The GDPR is an upcoming European Union law that imposes strict obligations on the way a business uses its subscribers’ personal data. Henceforth, every business is required to obtain […]
How to Setup GDPR inside Zoho Campaigns
This video is a quick overview of the setup of GDPR inside Zoho Campaigns and creating a consent email. Here are some other references from Zoho as well regarding GDPR and setup: https://www.zoho.com/campaigns/gdpr/features.html https://help.zoho.com/portal/en/kb/campaigns/user-guide/gdpr/articles/how-to-set-up-gdpr#Contact_Data_Erasure https://show.zohopublic.com/publish/6y4l668f8305210584cdf91e4638e2abe2f0a Not finding what you are looking for in regards to Zoho CRM? Drop us a line and we would be […]
Zoho Campaigns Signup Forms
This guide by Zoho gives an overview of Signup Forms in Zoho Campaigns. These forms once setup can be used as a powerful marketing tool in expanding your database. Signup forms are the most popular tools for building a contact database. They let your website visitors become contacts by entering basic details such as name […]
Zoho Campaigns Roles and Privileges
This guide by Zoho gives an in-depth look at Zoho Campaigns Roles and Privileges. In this module, common Campaign roles and privileges are covered. As a marketer, one of the multiple factors to consider while working with marketing automation software is data access. Data, such as user management, password controls, and more can be sensitive […]