Don’t Get Intoxicated From Bad Leads
When it comes to marketing metrics, most business owners find themselves in one of two camps: They either know their bounce rates, conversions, and marketing ROI by heart Or they track nothing and prefer to go with the “flow” You don’t want to be in the second group. To grow any business, you must be […]
An Unhealthy Matrimony, Spreadsheets…
It’s common to use Excel spreadsheets to manage information when you start a new business. Spreadsheets may work while the company is small and there isn’t as much customer or financial data to mind, but any growth will quickly lead to cumbersome circumstances. Pros and Cons of Spreadsheets Pro: They’re free. For most businesses, spreadsheet […]
5 Automations You Need in Your CRM
As your business grows, you will need a good customer relationship management (CRM) solution. This technology helps you manage all of your contacts, relationships, and interactions. A CRM brings together people from across the enterprise: sales, business, marketing, support, etc. Pretty soon, you may find you have more contact data than you know what to […]
5 Reasons You Need to Switch to Zoho CRM
Small to midsize businesses, or SMBs, must work harder than ever these days to impress modern consumers. It’s also tougher to retain customers and earn their long-term loyalty. Don’t worry though, when you switch to Zoho CRM impressing and retaining clients will be a breeze. Making people feel valued and cared for is hard work. […]
9 Reasons Why You Need A Business Application Suite
The business world is continually changing, and companies need to keep up with technological advancements to remain competitive. The logistics behind any business, big and small, can be complicated. Hence, you need the right tool for each job to run operations effectively. Most companies are working on or have an already established digital strategy in […]
Understanding the Sales Cycle for Your CRM
Customer relationship management systems are digital platforms that help to organize and optimize sales activities in ways that lead to higher close rates, more revenue, and increased customer loyalty. Even the most detail-oriented professionals cannot hope to keep track of hundreds of accounts on their own. In the past, professionals would attempt to manage accounts […]
5 Tips To Building a Perfect Opportunity Pipeline
At Zenatta Consulting, we are well versed in the perils and pitfalls that await companies trying to grow to new heights. We provide sought-after expertise that helps our small business clients expand. The most critical aspect of such growth involves their sales pipeline. If your sales are slowing or you simply want them to grow […]
Zoho One – 10 Reasons to Upgrade
While many Zoho users work with a few Zoho applications, more are seeing the benefits of embracing the full Zoho package with Zoho One. This suite of business software contains over 40 powerful applications that can help with every aspect of the business world. Learn how this software package gives businesses of every size a […]
Generate Quality Leads for Zoho CRM with Google Ads
When running any kind of business, among the most important component in long-term success is the implementation of a strong marketing campaign. The core facet of any marketing campaign is SEO & PPC advertising. This form of advertising allows the marketer to pay only when someone clicks on the ad they’ve placed on a […]
Webhooks: Develop Complex Automated Workflows Quickly with Third-Party APIs
Zoho Webhooks are a tool you can use for sending data between third-party and first-party applications without the use of tools like Zapier. Webhooks are sometimes called “reverse APIs” because they allow users to trigger events based on changes to the website’s data. Instead of taking data from users and creating a response, the data […]