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What are UTM parameters, and how to use them with Zoho

So what is a UTM parameter? UTM parameters, also known as Urchin Tracking Module parameters, are a way to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were originally introduced by Urchin Software Corporation, a company founded in 1995 that developed web analytics software. Google acquired Urchin Software Corporation […]

Introducing Zenatta Health Check for Zoho CRM

Maintaining high-quality data within your CRM system is not just an option—it’s a necessity. Recognizing this essential need, our team at Zenatta has developed a groundbreaking solution for Zoho CRM users: the Zenatta Health Check for Zoho CRM. This innovative extension enhances your CRM experience by providing regular data quality reports, ensuring your business operates […]

4 Key Takeaways From Google & Yahoo’s Updated Email Authentication Requirements

By now, most of us have heard about the upcoming changes by Gmail and Yahoo. And I think most of us can agree that robust email authentication is necessary to combat phishing and spam. These requirements involve three key technologies: SPF, DKIM, and DMARC. For those of us who don’t know what all this terminology […]

End-of-Year System Review for Zoho CRM

As the year draws to a close, ensuring your Zoho CRM is optimized for peak performance is crucial. A systematic review can enhance efficiency, data integrity, and user experience. Let’s dive into the key areas our team put together to focus on. De-duplicate Contacts and Accounts Duplicates in your CRM can lead to confusion and […]

Getting Started with SMS Marketing For Zoho

SMS marketing can help businesses connect with customers effectively. In this blog, we’ll explore how to use Zoho’s applications like CRM and Campaigns to make your SMS marketing strategy more powerful. We’ll also look into shortcodes, choosing the right SMS gateway, and more. Let’s get started. Picking the Right SMS Gateway for Your Zoho SMS […]

The Future of Work: Exploring Zoho’s New ChatGPT Integrations

Every once in a while, technology gifts us with innovations that radically change how we work. Undoubtedly, ChatGPT is one such innovation. In recent months, Zoho has embraced this change with a flurry of integrations into their various applications. These advanced, AI-driven tools have set a new precedent for how we approach tasks and engage […]

Zoho CRM Full Product Overview – 2023

Zoho CRM Full Product overview for Zenatta Consulting's blog post

What is a CRM? The Core Modules Modules are the building blocks of Zoho CRM. They enable you to manage and maintain your data in a way that fits your organization. Though custom Modules are common, a few core Modules usually stay consistent from organization to organization. Leads Module Accounts Module Contacts Module Deals Module […]

Accelerated Program Benefits

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What is an Accelerated Program? Get on the fast track to success by opting for an accelerated program. Whether it be education for school or work, accelerated programs are able to save time and money. While the program might be on a quicker timeline, learning is still held to the highest standard. The goal is […]

4 Automated Emails You Should Consider

Automated emails may have a bad reputation, but don’t let that stop you from getting content to your current and future customers. While scheduling emails is also a great option it’s not always the best fit. Schedules don’t always align with certain trigger points and can cause issues if sent too early or late. Give […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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