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Learning Innovation Catalyst – Case Study

Executive Summary

Learning Innovation Catalyst (LINC) helps schools create student center classrooms through an online learning platform, along with coaching and professional services in the K-12 education sector. They have been in business for three years, have fifteen employees, and have used Zoho CRM from the start.

Learning Innovative Catalsyt


LINC knew Zoho was the product for them from the beginning. However, they were also aware that, out of the box, it would need a lot of customization. The key features that they were looking for were:

  • SaaS CRM that was highly customizable to meet their specific demands
  • Project Tracking
  • Service Delivery Management
  • Bookings Management

After the initial introduction call, they chose to move forward with Zenatta to help deliver their customized needs.

The Challenge

Before the engagement, LINC was already using Zoho CRM for sales and pipeline management, and Zoho Projects for the tracking and fulfillment of their services. However, because LINC bills its clients as service agreements are fulfilled (tracked in Zoho Projects), reporting on cash flow and revenue projections were impossible using the standard Deal reporting in the CRM.

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LINC had a significant need to implement a reporting system which could adequately track their cash flow and revenue based on the fulfillment of their service agreements, rather than the closing of Deals.


Using the integration of Zoho CRM and Zoho Projects, and both of the application’s connectors into Zoho Analytics, Zenatta created composite reporting to synthesize data from CRM and Projects.

The critical elements of this implementation are as follows:

  • Links created between each Project and its respective Opportunity in the CRM
    • Using default CRM-Projects integration
  • Custom Task statuses in Projects to track services that are Scheduled, Delivered, Invoiced, and Paid
  • Attribution of a billable amount to each Task
  • Rollup of Task-billable amounts grouped by each Task status

These Tasks create a variety of reports in Analytics which include: 

  • Cash Flow Projection
    • Tasks with Status = Scheduled, reported by Due Date 
  • Contract Tracking to provide LINC with a holistic view of their incoming revenue from service contracts.
    •  Full Opportunity value vs. Task values in each status 


The Zenatta team successfully executed the necessary CRM and Projects customization to ensure Learning Innovation Catalyst’s business flow worked best for their day to day needs. Multiple Dashboards provided daily analytics to support managing bookings, revenue, and service delivery.

Scott Noon

“Zenatta is an exceptionally responsive and helpful partner in our Zoho implementation. The world-class support we received from their team has enabled our business to double year over year, while giving us necessary real-time insights into our business and operation. We are absolutely impressed with their work and the quality of their support.”

Scott Noon, Chief Growth Officer, Learning Innovation Catalyst

About Zenatta Consulting

For over 22 years, Zenatta has helped companies streamline their business practices. At Zenatta, we believe that the software and programs you use to run your business should improve productivity and provide measurable ROI. And, most importantly, your employees should love using it while making your business more successful. We can help get you there. Quickly and affordably.

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna


With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.