Action Spa Parts – Case Study

Action Spa Parts - Case Study - Uncategorized -  - Action Spa Parts

Action Spa Parts – Zoho CRM & ERP Integration Case Study Industry: Hot Tub Parts Distribution | Location: United States | Team Size: 25 Apps: Zoho CRM, Analytics, Desk, Writer Stronger Lead Organization Automated Dynamic Pricing Improved Reporting Visibility Executive Summary Action Spa Parts is a U.S.-based distributor of hot tub parts serving professionals across […]

The CRM Zen Show Episode 394 – PageSensei of the Conversation

The CRM Zen Show Episode 394 - PageSensei of the Conversation - Uncategorized -  - episode-394

News Highlights Zoho PageSense 3.0: A major rebuild featuring server-side experimentation, mobile tracking, and AI insights. Zoho One: Introducing CommandCenter to orchestrate customer journeys across multiple apps. Zoho Analytics: New AI Agents for BI workflows to assist with imports and dashboard creation. Zoho Books: Now supports direct 1099 e-filing to the IRS and UK corporation […]

The CRM Zen Show Episode 393 – Folders in the Sky with Zia

The CRM Zen Show Episode 393 - Folders in the Sky with Zia - Uncategorized -  - episode-393

News Highlights Zoho WorkDrive 6.0: Phase 1 introduces Zia-powered content intelligence, media transcription, and advanced automation. Zoho Social Updates: New support for direct Google Business Profile creation and improved multi-time zone management. Zoho FSM Extension: A new Zoho Invoice integration bridges the gap between service and finance teams. API Re-Authentication: Critical re-authorization required for Google […]

Zoho Expense: Overview, Pricing & Workflow Guide (2026)

Why Businesses Use Zoho Expense Receipt Capture: Snap and store receipts instantly via desktop or mobile. Automated Approvals: Route expenses through configurable workflows. Policy Enforcement: Set reimbursement limits and submission rules. Accounting Sync: Automatically push approved expenses to Zoho Books. Watch the Full Zoho Expense Demo What Is Zoho Expense? Zoho Expense is an expense […]

How to Automate Deal Stages in Zoho CRM

How to Automate Deal Stages in Zoho CRM - Uncategorized -  - Deal Stages

Pipeline Automation Essentials Trigger on Stage changes: Use an On Edit workflow rule on the Deals module when the Stage field is modified. Automate follow-up tasks: Create time-based tasks (e.g., +3 business days for “Needs Analysis” or +1 day for “Identify Decision Makers”). Send conditional alerts: Email leadership when a deal is Closed Won AND […]

The CRM Zen Show Episode 392 – Radio Killed the Dropdown Star

The CRM Zen Show Episode 392 - Radio Killed the Dropdown Star - CRM Zen Show -  - episode-392

News Highlights Visual UI: New radio buttons and numeric sliders for a more intuitive CRM interface. Record Categories: Organize picklist values to simplify reporting and add visual stage bars to any module. API Efficiency: A deep dive into using COQL to fetch 2,000 records in a single request. Zoho News Zoho CRM: Radio Buttons and […]

Zoho WorkDrive 2026 Overview

WorkDrive Essentials Team Folders: The core of WorkDrive. Move away from “My Folders” to ensure collaborative continuity. Permissions: Use private team folders by default to prevent “content overload” and protect sensitive data. Zia AI: Instantly generate drafts (like policies or contracts) directly within your folder structure. Activity Logs: Gain granular visibility into every file edit, […]

Understanding Zoho CRM Deals

Why Use Deals? Revenue Tracking: Attach a dollar amount and closing date to every opportunity. Probability Weighted Pipeline: Automatically calculate “Expected Revenue” based on the current sales stage. Communication Hub: Link every email, call, and meeting to a specific revenue-generating event. Churn Reduction: Use historical “Stage History” data to identify where deals fall off and […]

Workqueue for Zoho CRM: Stop Module Hopping

Why Use Workqueue? Consolidation: View tasks, meetings, calls, and blueprint jobs on one page. Custom Queues: Pull in custom views from Leads, Deals, or any other module. Blueprint Visibility: See every record waiting for a “transition” (approval or next step) in one spot. Action-Oriented: Designed to help teams “clear the queue” based on specific business […]

Zoho CRM Custom Fields

Key Takeaways Group with Sections: Use the “New Section” tool to make records digestible for users. Context is King: Use specialized fields (Email, Phone, URL) to enable native UI features like click-to-dial. Mapping Strategy: Create fields in the Leads module first to leverage automatic conversion mapping. Clean Data: Use Rollup Summaries and Formulas to automate […]

Billy Bates

Senior Web Developer

Billy is a Wordpress Developer with an eye for design. His knowledge will help our company website and client sites meet their goals. Billy and his young family have just moved to Ashland Oregon, and are looking forward to exploring the area’s amazing beer, wine, and food. He also has a passion for synthesizers and drum machines.

Lucas Sant'Anna

Consultant

With a background in Operations Research and Data Analysis, Lucas is a Brazilian programmer that likes to get stuff done quickly and reliably. In previous jobs, he implemented industrial job scheduling, fleet management and detailed long-haul route optimization – among other data-driven processes – to reach objectives of increased profit and reduced wasted resources. His goal is to make Zoho fully automated and with more meaningful data for spot-on decisions.

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