This Guide by Zoho is a quick how-to for setting up A/B Testing inside Zoho Campaigns. This useful strategy can help determine which formatting style of a campaign is the most successful for engaging your target audience.
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, you’ll get to see which version had more opens and clicks.
This Zoho Campaigns A/B test guide covers the following:
- Creating your first A/B test campaign
- A/B test reports
- Related FAQs
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