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Automated Lead Conversion in Zoho CRM When Qualification is Complete

This quick implementation automates the process of lead conversions once a set of criteria are met.

Here are the key points covered in this tutorial:

  • Custom fields added to lead to store information used for lead qualification
  • On fill of all qualification fields, check values against set criteria
  • If criteria are met, convert the lead. If criteria are not met, mark the lead as “Not Qualified”